Eight voices share how Transcend shapes their lives and habits, answering the questions: What does Transcend mean to you, and how do you live it daily?
MANAMI, 29 | Model | Miyagi, Japan
Tokyo Station, 9:28 AM, 6 December 2025
“Maybe it’s simply that I always feel I’m still not enough. I’ve never had a moment where I clearly felt I had gone beyond my limits, so to be honest, I’m still not sure what that feels like.”
“I try not to hide feelings of admiration or jealousy toward others.”
YUME, 24 | Model | Osaka, Japan
Hatsudai, Tokyo, 12:15 PM, 6 December 2025
“My perspective will broaden.”
“I’ll make friends in genres I don’t know yet, and travel to countries I’ve never been to.”
EIEI, 25 | Graduate Student | China
Koenji, Tokyo, 2:14 PM, 6 December 2025
“For me, ‘going beyond my limits’ means getting past the walls of restriction I feel within what I think my abilities are. Those walls are shaped by the culture and values I grew up with, and sometimes by my own desires and fears. I think they can limit me without me even realizing it.”
“To get past those walls, the first step is noticing they’re there and understanding how they’re holding me back. Making a conscious effort to push beyond them is important. Coming abroad and experiencing a new culture feels like a real act of going beyond my limits for me. By opening my mind and taking in new perspectives and values without being stuck in old frameworks, I think I can truly move past my limits.”
TAIJU, 22 | Student, Model, Apparel Staff | Tokyo, Japan
Shinjuku, Tokyo, 4:08 PM, 6 December 2025
“I want to forget common sense and the trends of the times, and think only from the lessons I’ve learned through my own experiences. I choose and imagine my future based on the premise that I can achieve anything at the highest level.”
“I start new things anyway — I just try first. Even without proper tools, I begin with whatever I have around me.”
KAZUKI HIRATA, 25 | Model | Hyogo, Japan
Setagaya, Tokyo, 9:19 AM, 7 December 2025
“To discover a new version of myself — whether it’s increasing my lifting weights through training, or showing new expressions and vibes in photoshoots.”
“Consistent training and self-analysis.”
KILALA INORI, 25 | Actor | Osaka, Japan
Gakugei-daigaku Station, Tokyo, 11:28 AM, 7 December 2025
“To be prepared to be cut down as I cut forward — to die from it, and then be born again.”
“To choose what makes me feel excitement and fear at the same time, and dive in!”
FIBI, 23 | Student, Apparel Staff, Model | Taiwan
Itabashi-honcho Station, Tokyo, 1:22 PM, 7 December 2025
“I don’t think ‘going beyond limits’ is only about breaking through some massive wall all at once. To me, it’s in those moments when a new possibility appears within myself, when my perspective shifts even slightly, and I’m able to move forward. That brief instant is what ‘going beyond limits’ means to me.”
“In both daily life and creative work, I try to keep my heart open and challenge myself with things I’ve never experienced before. By looking at the relationship between myself and the world from different angles, I discover small insights and subtle changes — then turn them into my next actions. I believe that this accumulation is my own way of going beyond my limits.”
SAURA, 24 | Actor | Kanagawa, Japan
Kuji Station, Kanagawa, 3:58 PM, 7 December 2025
“To shift my way of seeing the world, even just a little.”
“By taking myself to places where no one is around, or to hours when no voices can reach me, my senses sharpen and the familiar world shows a different face. I want to catch those subtle changes.”
Team Credits:
Photography by Motohiko Hasui
Styling by Yosuke Shoji
Models: Fibi, EiEi, Kazuki Hirata, Saura, Kilala Inori, Manami, Yume, Taiju
Fashion Credits:
1) Coat by Soshiotsuki.
2) Dress and scarf by Hyein Seo.
3) Top and hat by Hyein Seo. Pants by KEISUKE KANDA. Coat: model’s own.
4) Coat by Dior Homme. Jacket by THE SUIT COMPANY. Top and pants: model’s own. Tie: stylist’s own.
5) Blouson by LES SIX. Top, leather jacket, pants, hat: model’s own.
6) Dress by Kiko Kostadinov.
7) Top by Bernhard Willhelm. Skirt by Hyein Seo.
8) Knit skirt by Comme des Garçons. Top: model’s own.