Team Credits:
Photography by PHILLIP PAPAD
Styling by OLOF RUNMARKER @ SCHULTNECK
Hair by ISABELL LARSSON
Makeup by DENISE LOFSTRAND
Model: ELISIA @ MODELLINK
Retouch by EVELYN HOUF

Fashion Credits:
1) 1920s lace headcover.
2) Blazer and skirt by MOSCHINO. Knee-high leather boots by CAVALLO. Earrings stylist’s own.
3) Top by EDDY ANEMIAN X H&M 2014. MOMBASA 2003 Bag by SAINT LAURENT. Vintage ZARA Napolian jacket. Oversized GUCCI shades.
4 & 7) Bag by SAINT LAURENT Bucket Fringe. Fur by ROBERTO CAVALLI 90s. Stockings by WOLFORD. Belt by MOSCHINO. Strappy sandals by GUCCI.
5) Sunglasses by BOTTEGA VENETA. Bag by RUTH TARVYAAS. Dress stylist’s own.
6 & 8) Skirt and top by KRISTINE BOSTRÖM. Stockings by WOLFORD. 90s Mary Janes. Necklace stylist’s own.
9) Feather boa stylist’s own. Pleather gloves by DIOR.
10, 11 & 13) Top by KRISTINE BOSTRÖM. Y2K skirt. Boots by GIANNI BRAVO. Bag by PRADA.
12) Silk dress by SANDRO FERRONE. Vintage velvet cape 1960s. Heels by DOLCE AND GABBANA. Earrings stylist’s own.

Team Credits:

Photography by Michelle Tran
Styling by Rosalind Seehusen Flug
Makeup and hair by Julie Provis
Photography Assistant: Luke Chang
Motion: Jake Nemirovsky
Model: Sasha Rose at Chadwick Models Australia

Fashion Credits:

1) Top and skirt by Rovel. Shoes: stylist’s archive.
2) Jacket: stylist’s archive. Tights by Ambra.
3) Shirt and shoes by Prada. Tights by Ambra. Socks: stylist’s archive.
4) Dress by Prada. Tights by Swedish Stockings. Leg warmers and shoes: stylist’s archive.
5) Balaclava by Lemaire. Necklaces: stylist’s archive. Jacket by Saint Laurent.
6) Bodysuit by Rovel. Shoes by Prada.
7) Top and shorts by Adidas. Tights by Wolford. Shoes: stylist’s archive.
8) Bodysuit by La Perla. Necktie and skirt: stylist’s archive.

Her breakout moment came in 2018, when she co-wrote and featured on The Chainsmokers’ hit single “Hope”, followed by “Beautiful” with Australian producer What So Not, setting her unique voice on a global path. Since then, Winona has released a string of heartfelt songs and an acclaimed debut album, Island of the Sun (2022), earning praise for her blend of melancholic pop and lyrical depth.

This summer, a new Winona is stepping into the spotlight. After a breakup, a hair transformation, and a renewed appetite for travel and adventure, she’s entering what she calls a new era creatively and personally. “I’m finally allowing myself to be light, to have fun, to just live,” she says.

Her latest EP Salt, showcases this shift that is still emotionally grounded but braver, bolder, and danceable.

Parallel to this, she’s launched a new alter ego, Oaks, diving into electronic and club-driven sounds. “It’s the other side of me,” she says. “A little darker, but also liberating.”

Winona will perform live at Aperitivo Peroni at Bar Buco in collaboration with Peroni on Wednesday, July 16, in Visby, Gotland, marking a fresh moment in her evolving story. “This summer is about freedom, movement, and doing things on my terms.” 

It’s not easy to get a moment with Winona in a time when everyone wants a piece of her. We manage to catch her while in Toronto between gigs and studio sessions. A lifestyle that would throw many off balance but for Winona, it’s the opposite. After 10 years as an artist, she’s in a place in life where she knows who she is and what she wants, both personally and in her musical artistry.

“I’m not as afraid of what people think anymore. I’ve gone through so much on a personal level that it’s forced me to grow. It’s shaped me. I’ve grown thicker skin, and that shows in my music too.”

The past few years have brought heartbreaking challenges for Winona, and that emotional journey has been reflected in her music. On her latest EP Salt, Winona opens up in a way that is both brave, personal, and raw.

“I used this album to process everything I’ve been feeling and thinking. That’s why it’s more personal than I’ve ever dared to be before.”

In the song “My Body” she sings honestly about the anxiety around body image and the struggle with self-perception in a society that demands perfection. In “I Broke Me First” she explores mental health and a self-destructive side many can relate to.

“I’ve struggled with panic attacks since I was young. My mom got sick when I was 14 and passed away two years ago, that’s the hardest thing I’ve ever had to survive. The sound also reflects my personal journey. It’s become a broader spectrum, not just about heartbreak but going much deeper than that.”

When we meet Winona at the photoshoot for The Forumist, we notice a different energy. It’s lighter, freer. She’s left much of the heaviness behind and wants to face the future with curiosity and newfound energy. There’s also an edge in her grounded strength—the confidence to know what she wants, to focus, and follow her own creative rhythm. This sense of liberation has also led to a new album coming this fall.

“The album is about being a woman. Sexuality. Playfulness. I came out of a long relationship, and this is about throwing myself out there again, daring to fall in love. It’s also about the importance of my friends. They were there for me when I needed it the most. They’re the ones who keep me going.”

Like everything Winona creates, it’s deeply personal and unfiltered. We get to follow her spiritual journey with all its ups and downs. The music is an eclectic blend of ballads, electronic beats, and a more organic, natural sound.
The new Winona allows herself to have fun again. Making music is more than just a creative outlet or passion, it’s literally the blood in her veins.

“Creating music is what has kept me alive. Without it, I would’ve gone under. It’s how I process everything.”

But it’s not just music that gives a healing foundation, interest in photography and fashion also offers Winona space to express herself and reflect. This constant hunger for new influences, playfulness, and her insatiable drive to evolve make Winona an exciting artist musically. A whirlwind blending indie pop with dance music like electro and house. The latter is something she explores through her alter ego, Oaks.

“Oaks is dedicated to dance music. It’s a broad spectrum of DJs I’ve worked with, from Martin Garrix to Tiësto. It’s a variety of electronic styles and the only thing that ties it together is my songwriting, my lyrics, and my voice.” Oaks mixes dubstep with mainstream house and progressive house. She also plans to learn how to DJ soon and add yet another creative form of expression, with more original material released under Oaks.

“There’s something in dance music, the frequency and tempo that’s very healing. It lets you release so much energy. It’s also less pretentious. More forgiving.”

It’s been three years since Winona released her critically acclaimed debut album Islands of the Sun, an electro-pop and synth-pop record with an almost cinematic sound. Back then, it was with a major label. Now she’s on her own. Then, label execs interfered in the creative process. Now, she stands alone with a clear vision and the freedom to realize it.
“This album is much more me. The sound has evolved constantly, and this marks a fresh start for me and my music.”

The future is undeniably exciting for Winona both personally and artistically. Her dreams stretch from developing new projects to inspiring collaborations with DJs, artists, and musicians. She doesn’t just want to travel the world and see new places, she also wants to take a spiritual and mental journey to grow as a person.

“I want to throw myself into the unknown and challenge myself. I want to heal, feel good, and enjoy the moment. I want to be more present. And I want to allow myself to be in love.”

Talent: Winona Oak

Team Credits:

Photography by Marcus Askelöf
Styling by Mili Malinovic
Words by Mattias Kristiansson
Hair & Makeup by Moona Narancic
Retouch by Jim Widgren

Fashion Credits:

1) Dress by ALIDA BARD. Stockings by WOLFORD. Shoes by PRADA.
2) Bodysuit by MANIÉRE de VOIR.
3) Silver chain belt by INAN.
4) Top and pants by NORMA KAMALI. Shoes by PRADA.
5) Cutout mini dress by COPERNI.
6 & 12) Silk blouse by HEIDER ACKERMANN. Uterus bottoms by MARAN. Stockings by SWEDISH STOCKINGS.
7) Pleated dress by DAVII.
10) Dress by OVAL SQUARE. Shoes by DRIES VAN NOTEN.
11) Detachable sleeves by ALIDA BARD. Biná tank top by STUDIO PRETA. Stockings by WOLFORD. Shoes: stylist’s archive.
13) Holographic asymmetric gown by RICK OWENS.
14) Shoes by PRADA.
15) White layered tank dress by CHRISTIANA HADJIPAPA. Stockings by SWEDISH STOCKINGS. Shoes: stylist’s archive.
16) Draped mini dress by KHAITE.
17) Transparent nail ring nails (used as ear cuffs) by WHYNOEN. Draped silver top by DION LEE. Stockings by SWEDISH STOCKINGS.

Team Credits: 

Photography by Peter Olsson
Styling by Mili Malinovic
Hair and Make-up by Josefina Zarmén
Model: Elisabeth T at MIKAS
Photography Assistant and Retoucher: Jim Widgren

Fashion Credits:

1) Leather top by Olivia Grahn
2) Leather tank top by Ann Demuelemeester, Blazer by Adnym Atelier, Leather gloves by COS Atelier, Skirt by Olivia Grahn, Shoes by Rombaut
3) Blazer by Givenchy, Skirt by Alectra Rothschild, Stockings by Wolford, Shoes by Prada
4) Puffer top by Herold Studio, Shorts by Keta Gutmane, Stockings by Wolford
5) Hats by Daniel Nyström, Jacket by Davii
6) Leather tank top by Ann Demuelemeester, Blazer by Adnym Atelier, Leather gloves by COS Atelier, Skirt by Olivia Grahn, Shoes by Rombaut
7) Dress by Davii, Pants by Bewider, Shoes by Prada
8) Dress by Chimi, Corset by Ewa Larsson Concept
9) Blazer by Adnym Atelier, Leather jacket by Fayette/Norling, Belt by Anna Danielsson Design
10) Big circle top by Notion of Form, Skirt by Julia Weström, Stockings by Swedish Stockings and Wolford
11) Dress by Herold Studio
12) Dress by BCBG Max Azria, Leg warmers as sleeves by Wavey Yarns

Team Credits:
Photography by Jules Le Van Nhuong
Light assistant by Soraya Sanini
Styling by Coppelia Mandin
Makeup & Hair by Joel Phillips
Talent Jade Nguyen

Fashion Credits:
All Items are vintage from Spaghetti archives.

1, 2 & 8) Robe « Cherry » by Dolce Gabbana F/W 1996. Ballerinas by Repetto
3 & 6,7) Cape & Swimsuit by Christian Dior par Galliano. Tights by Wolford. Pumps by Prada
4 & 9) Skirt by Nina Ricci. Tights by Wolford. Ring by Jean Paul Gaultier x La Manso. Pumps by Prada
5) Bustier by Mugler. Pants by Dior. Ankle boots by Prada

Team Credits

Photography by Sven Barucha
Styling by Sarah Heidelberger Guzmán
Makeup by Nicole Livaja
Hair by Claudine Németh
Model Jacqueline Rueß

Fashion Credits

1 & 2) Shoes by Ganni. Body by Wolford
3) Shirt by Loewe. Pants by Zara. Shoes by Manolo Blahnik
4) Ketchup top by stylist Sarah Heidelberger Guzmán
5) Tights by Falke. Shoes by Aeyde. Bag by Zara. Blazer Jacquemus
7) Blazer by Balmain. Tights by Versace. Shoes by Manolo Blahnik
8) Top by Less Lunes. Earrings vintage
10) Shirt by Loewe. Pants by Zara. Shoes by Manolo Blahnik
11) Blazer by Jacquemus
12) Tights by Versace. Shoes by Manolo Blahnik
13) Shoes by Ganni. Body by Wolford
14) Tights by Falke. Shoes by Aeyde. Bag by Zara. Blazer Jacquemus
16) Blazer by Balmain. Tights by Versace. Shoes by Manolo Blahnik
17) Ketchup top by stylist Sarah Heidelberger Guzmán  

Team Credits:

Photography by Christine Lutz
Hair & Makeup by Tanja Gravina
Model: Vera Smit c/o M4

Fashion Credits:

2) Silver pants by Gestuz. Collar, vintage. Body by ZARA.
3 & 4) Unitard by Jacquemus.
5) Jumpsuit by Perilla
6) Pearl earrings by Oscar de la Renta vintage.
7) Pearl earrings by Oscar de la Renta vintage. Lace bra by La Perla. Dress by VINCE. Tights by Wolford.
8) Silver pants by Gestuz. Collar, vintage. Body by ZARA.
9) Pearl earrings by Oscar de la Renta vintage. Lace bra by La Perla. Dress by VINCE. Tights by Wolford.
10) Jumpsuit by Perilla
11 & 12) Tights by Woolford. Lace bra by LOVE Stories. Panties by Aubade. Faux leather coat, vintage
13) Collar, vintage. Body by Zara.
14) Jumpsuit by Perilla
15) Unitard by Jacquemus
16) Silver pants by Gestuz. Collar, vintage. Body by ZARA.

Team credits:
Photography by Detlef Schneider
Styling by Stefanie Schwaiger
Hair & Makeup by Sarah Rabel 
Model: Wendy Kesicki
Photo Assistant: Lia Bardehle
Studio&Lighting: FGV Schmidle

Fashion Credits:
1) Sports bra & leggings by ARMEDANGELS. Pullover by Lanius.
2) Body/ jacket by Wollford.
3) Body by Oceansapart. Leggings by Wolford. Shoes by Sergio Rossi.
4&7) Top & leggings by Oceansapart. Pullover by dariadéh.
5&9) Sport bra by Arket. Shirt & shorts by Adidas by Stella McCartney.
8) Sport bra & shorts by Marc O Polo. Jacket Adidas by Stella McCartney. Shoes by Kennel & Schmenger.
10) Complete look by Adidas.

What about going back in time, to your unlimited freedom, the child you once were and everything was about having fun all the time? This story will probably give you a perspective if you really try to imagine yourself somewhere else – beyond borders and single dimensions. If It’s not a puzzle, every part will fit. Cheers for exploring new territories. 

Team Credits:
Photo/creative direction by ELENA SOKOLOVA
Ph. assistant by DENIS KARPENKOV
Styling by DANIIL KUDRYAVTSEV
St. assistant by MARIA ATCARE
Hair artist by JULIA DENEKO
Model: ANASTASIA @GENOM MANAGEMENT

Fashion Credits:
1) Dress by Za_Za.
2) Dress by Za_Za.
3) Jacket by PIJMAK, t-shirt by ASKET, trousers by ANYA CHEREMUSHKINA, shoes by TOD’S.
4) Flower hat by Za_Za, bodysuit by ANYA CHEREMUSHKINA.
5) Top by AKHMADULLINA
6) Top and skirt by ESTOOONKA, corset by ANYA CHEREMUSHKINA, shoes by KHAITE.
7) Top by ESTOOONKA.
8) Top by AKHMADULLINA, trousers by ESTOOONKA, shoes by ISABEL MARANT, gloves by AGATHA ENTER.
9) Dress and handcuffs by GERANIKA, shoes by GIA BORGHINI, tights by WOLFORD.
10) Top by NENSI AVETISIAN, dress by AGATHA ENTER, shoes by ISABEL MARANT.

Team Credits:
Photography and styling by NOEMIE BELTRAN
Hair & Makeup by DASHOU CHARLES
Models: Louisa Ganzel @VIVA, Eliot Grynberg and Tavi Chen @IMG.

Fashion Credits:
1) In the front, top by DROME, necklace and bolo tie by KUAN WANG. Behind, a vintage shirt. On the left, coat by VALETTE STUDIO.
2) Sweater by VINCE, necklace and bolo tie by KUAN WANG.
3) On the left, coat by ANNE ISABELLA. On the right, shirt by GEORGIA DE GARCIA, pants by FILIPE AUGUSTO.
4) Top by LOU DE BETOLY, tights by WOLFORD.
5) In the back, shirt by ANNE ISABELLA, skirt by VINCE. In the middle, shirt by GEORGIA DE GARCIA, pants by FILIPE AUGUSTO. In the front, coat by ANNE ISABELLA.
6) In the back, a vintage shirt, jeans jacket by ICICLE. On the left, a vintage shirt. On the right, top by COS.
7) Top and bra, vintage.
8) Jeans jacket by ICICLE, a vintage shirt, necklace and bolo tie by KUAN WANG.
9) Coat by ANNE ISABELLA.
10) To the left, top and jacket by VERONIQUE LEROY, skirt by VINCE. In the middle, sweater by VINCE, pants by FILIPE AUGUSTO, necklace and bolo tie by KUAN WANG. On the right, jacket by MAISON RABIH KAYROUZ, top by LEBRAND, scarf by LES INCONNUS, pants by ANNE ISABELLA.