Team Credits:
Photographer by TUBA EREN
Stylist by ROSSELLA LOFINO
Hair/Make-Up by ANGELINA MARRANDINO
Model: SINAN SAIBOU

Fashion Credits:
#1 Shirt by H&M, watch by ADIDAS
#2 Suit by ADIDAS ORIGINALS, shirt by FRED PERRY, cardigan by VINTAGE, hat by ADIDAS ORIGINALS, shoes by ADIDAS ORIGINALS, watch by ADIDAS
#3 Polo-shirt by ASOS DESIGN, shirt by WEEKDAY, trousers by ASOS DESIGN, shoes by ADIDAS ORIGINALS, watch by ADIDAS
#4 Shirt by H&M
#5 Shirt by THAT BOII, slipover by THAT BOII, trousers by ASOS DESIGN, hat by VINTAGE, socks by THAT BOII, shoes by ADIDAS ORIGINALS
#6 Blazer by VINTAGE
#7 Shirt by ASOS DESIGN, shoes by ADIDAS ORIGINALS
#8 Blouse by ASOS DESIGN, trousers by ASOS DESIGN, shoes by ADIDAS ORIGINALS
#9 Shirt by ADIDAS ORIGINALS, shorts by ADIDAS ORIGINALS, hat by ADIDAS ORIGINALS, socks: THAT BOII, shoes by ADIDAS ORIGINALS, watch by ADIDAS
#10 Shirt by ADIDAS ORIGINALS, shorts by ADIDAS ORIGINALS, hat by ADIDAS ORIGINALS socks by THAT BOII, shoes by ADIDAS ORIGINALS, watch by ADIDAS
#11 Shirt by ASOS DESIGN, turtleneck by SELECTED HOMME, trousers by ASOS DESIGN, shoes by ADIDAS ORIGINALS
#12 Shirt by FRED PERRY, sweatshirt by GOODBOI

Team credits:
Photography by Alexei Bazdarev
Styling & Creative Direction by Fatma Saltwater
Model : Yen Bui Cocaine Models
Make-up & Hair by Sabine Hoegerl

Fashion credits:
#1&4&5 Jeans Levis, Shoes Jeffrey Campbell, Top Proenza Shoulder, Corsage Vintage, Jacket Vintage
#2&8 Jacket Vintage, Pants Weekday, Rollneck Brunello Cucinelli
#3&12&13 Jacket Miami Heat, NBA, Pants Dolce & Gabbana, Shoes Max Mara, Oberteil Vintage
#6&7 Pantyhose Wolford, Pants Stella Mccartney, Coat Burberry, Jeans Coat Greenspans
#9&10&14&15 Jeans Jacket 90’s Levis, Sequins Vintage, Skirt Jean Paul Gaultier, Pants Vintage, Shoes Gianvitto Rossi
#11 Pantst Adidas Top Isabel Marant, Socks Weekday, Jacket Vintage, Shoes Francesco Russo

“I do think love is the greatest thing in life,” says Swedish pop phenomenon Zara Larsson, claiming that all she sings and writes about is love, adding the self-explanatory statement: “To me, the meaning of life is to feel love”. As Larsson, at the age of 22, has already had a career spanning more than a decade, one could say that this international sensation has spent half her life celebrating and revering what she finds most important. Seeing that she has the entire world of pop eagerly listening to every word she sings, and says,the message of love’s greatness has found an equally great medium. What the world needs now – if not always – is, undeniably, love.

Speaking of the world of pop, Zara has described herself as both a “prisoner of pop” and a firm believer in “the power of pop”. When asked about her personal definition of this wide but not so easily explained power, the conversation returns to the lovely message encompassing not only her musical effort but evidently also her whole life. “Pop music has always been a way for me
to step into a world that is entirely my own, ever since I was singing in front of the mirror in my childhood room,” Zara reminisces. “I love how pop music can be allowed to be simple, and accessible to anyone.” Considering the fact that she is of the opinion that love exceeds all else, her view on the visceral influence of pop music can easily be translated into a belief in that the significance of love is best preached to one, and all, simultaneously. The simplicity of pop carries within it the possibility of individual and collective change, and love is simply an excellent way to change the world in reverence of life. “Even though there aren’t any clear political statements in my music, I believe I can change lives just by making pop,” Zara says, with her voice enveloped in an invigorating hopefulness.

Apart from the lives she has probably changed, her own has definitely changed because of pop music. Starting her musical journey in the public eye at the age of ten, she has now become one of the foremost poster girls for gender equality in the pop world. Fittingly enough, her upcoming, third full-length studio album is entitled Poster Girl, expected to be released in early 2021. Asked once again for her personal definition, this time of the phrase chosen for the record’s title, Zara gives a straight answer, however open to interpretation: “The title track is really about weed, another love song so to speak, as I don’t want to be the poster girl for it, but I do love it. The album title itself refers to me wanting to be the poster girl for many things, while also being a private person my Instagram followers don’t actually know. There is a complexity to a person that cannot be printed onto a poster, but then again it’s not up to me whether I’m a poster girl or not.”

On the subject of Poster Girl, her first release since 2017 hit-filled album So Good (not counting the numerous successful singles put out over the past three years), Zara gives a reassuring description of the album’s musical direction: “If you like what I have released before,” she says with characteristic confidence, “you will also enjoy Poster Girl. I have given this album a lot of thought, and now I finally feel ready to release it. Poster Girl has highs and lows, just like life, and I have written it with people whom I really love.” Not only does Zara Larsson’s music itself forward the message of love, but the actual creation of her work leaves traces of it.

Getting back to the term “prisoner of pop”, Zara doesn’t see such an imprisonment as the limitation one might think it would mean. “I listen to all kinds of music, but I love to sing pop because it is such a versatile genre. It changes all of the time, which is fun for me, seeing as I usually collaborate with other artists and DJs – in that way I can do almost anything.” Saying that Zara has worked with some of the most popular performers of her time is almost an understatement, and keeping her bar high, she lists a few of her dream collaborators, rapidly and enthusiastically naming great names as if they were her next-door neighbours: “Ariana Grande would be fun. I would really like to work with Kehlani, and Snoh Aalegra, and maybe PARTYNEXTDOOR. I like testing the waters, making different types of pop music.” Obviously, she is as committed a fan of her beloved pop music as she is a purveyor of it.

Rightfully sporting high hopes, Zara has always thought of success as a final goal for her career, ever since those childhood times of singing in front of the mirror. “Before even understanding what it meant, I knew I wanted to be the best, the biggest,” she remembers. “That’s just my personality, I want to be number one. I’m very competitive, but as I get older I realise what is really important. Success to me is feeling pride and being happy about my music, which I do more and more through becoming more involved in it. ”Certainly, success has many faces, but it seems that Zara Larsson has found her own path to a very personal sense of what success means. and guided by love, success is always near.

zaralarssonofficial.com; @zaralarsson

Team credits:
Words by Filip Lindström
Photography by John Scarisbrick
Styling by Fernando Torres
Make-Up by Elvira Brandt
Hair by Catherine Lethonen
Fashion assistant: Katija Hirsch

Fashion credits:
#1 Jacket by Acne Studios, Earrings stylist’s own
#2 Zara Larsson wears Blouse by Saint Laurent @ Nordiska Kompaniet, Vintage Leather Vest
by Katharine Hamnett London, Shorts by Ganni, Shoes by Balenciaga @ Natalie Schuterman
#3 Zara Larsson wears Bodysuit by Calvin Klein, Sweater by Jacquemus @ Natalie Schuterman, Shoes by Christian Dior @ Natalie Schuterman
#4 Coat and Vest by Burberry @ Nordiska Kompaniet, Turtleneck by Weekday, Tights by Swedish Stockings, Earrings stylist’s own, Shoes by Malene Birger
#5 Zara Larsson wears Jacket and Pants by Matilda Åberg, Shoes by Acne Studios
#6 Top and Pants by Jade Cropper, Earrings by Jade Cropper @ The Forumist Shop,
Gloves by Humana

Realisation literally means the act of becoming fully aware of something as a fact. For Ella Eyre, the 26-year-old British pop sensation with a BRIT Award and a double platinum number-one single under her belt, who earlier this year returned with her new single, New Me, the greatest moments of realisation have always been when she is performing live. “There is nothing like hearing an audience singing your words back to you,” she says. “To witness and know you have inspired any form of emotion in other people with your music is the greatest reward.”

In order to stay creative in her everyday life, five years since the release of her critically acclaimed debut album Feline, which took her around the world on a mission to find herself both as a solo artist and as a person, she has now found a routine: she enjoys waking up early and being physically active in the mornings. “Exercise is a really effective way for me to channel any pressure or frustration and leave with a sense of accomplishment,” she continues. “So I have learnt over the years that the more time I give to myself before anything or anyone else, the more present and engaged I am with what I need to do. If I leave the house in a fluster about something I have not resolved, I will often carry that feeling with me all day.”

In terms of inspiration, she believes that most of her writing deals with significant moments in her life. She points out that she thinks the music tends to have a mood directly linked to what she was feeling at the time. For instance, her first album was written during and after quite a bitter break up. “I think you can tell how much younger and angrier I was back then,” she says. “As a fan and a listener myself, I look for music that comes from a personal place, so it is important for me to do the same as an artist.”

However, as a child she never thought being an artist was possible. She did not know anyone in, or anything about the music industry. It was not until she was 16 and studying musical theatre that she came to the realisation, for the first time, that she did not want to be on stage as a character, performing songs she could not relate to. “I wanted to be myself, write my own stories and perform them in my own style. I think it is normal for anyone to have doubts and insecurities about the longevity of their career but I know I could not or would not do anything else.”

In the wake of her father’s sudden passing in 2017, she experimented with sounds in the US, found healing and limitless inspiration in her father’s homeland, Jamaica, and returned to London full of confidence and a hard drive bursting with hits. “So many!” she bursts out when asked if there have been any specifically memorable moments of realisation in terms of song ideas that she could feel was actually taking shape. “But one of my favourites was a song I wrote in Jamaica, called ‘Rain in Heaven’. I was hosting a writing camp out there and we kept referring to where we were as heaven and on one of the days it rained constantly. I posted a video on my Instagram saying ‘It even rains in heaven’ and from that came the song. It is about thinking you were in the perfect relationship and realising that even something so perfect can go so wrong. It’s not released yet but it’s quite possibly my favourite song I have ever written.”

She elaborates that the specific moments of realisation in terms of her songwriting tend to be different for every song. “Sometimes you have a good feeling from the start, and that level of confidence allows the song to write itself. Or when you are laying down the vocals and you start to hear it coming together properly. Sometimes the moment of realisation is not until weeks later when you listen again with fresh ears. Sometimes I have a tendency to self-sabotage the creative process, so often I have not realised the potential of a song until I have taken myself away from it.”

One of the greatest lessons she has learnt as a songwriter is that her mindset can be the maker or breaker of her own ideas. “Songwriting can be like therapy and I know I use it all the time to release tension,” she reflects. “But sometimes I would put too much pressure on myself to squeeze creativity out of what I was feeling which just encouraged more frustration. So now I just write things down whenever they come to me, with no structure or rhythm and come back to them when I have a clearer, more open mind.”

The only thing that has occupied Ella’s mind recently is the coronavirus. “Social media in isolation is a whole new level of intense and with Covid-19 globally confining us within the walls of our own homes, it is so hard to think of anything else when there is very little to distract us from it,” she says. “I have very quickly learnt to avoid it for most of the day because I want to be productive, but it is extremely hard to enforce that, being locked away in the most comfortable space I know.”

As Ella has grown and matured as an artist, so too have her ambitions. Hits are great but she is now more interested in a long, stable career than she is about hitting the number one spot. Already an industry veteran and a much-loved star, her future in the pop pantheon seems secure. So is there finally anything creative left that she still wants to realise? The answer is yes. She says there will always be more to creatively realise and she thinks that is a good thing. Otherwise she would have no idea what her next album will be about!

Team Credits:
Words by Jonatan Södergren
Photography by Nick Thompson
Styling by Fernando Torres
Production by Alexandra Georgette Oley
Makeup by Kristina Theodoris using Trish McEvoy
Hair by Alisha Dobson
Talent: Ella Eyre
Hair Assistant: Poppy Hughes
Stylist Assistants: Lena Mistry & Ondrea Walker

Fashion Credits:
1# Earrings Stylist’s own, Blazer and Shirt by Acne Studios
2# Dress by Edit, Sunglasses by J.Lindeberg, Earrings and Necklace by Rouleau London
3# Top by Ida Klamborn, Suit and Gloves by Mulberry, Shoes by Nike and Earrings by Topshop
4# Set by Rouleau London, Gloves by Humana Sweden and Earrings Stylist’s own
5# Top and Trousers by Stine Goya, Denim Bra and Waist Belt by Weekday, Sneakers by Nike and Earrings Stylist’s Own
6# Dress by Acne Studios, Maxi Dress and Boots by I Love Seasons and Earrings Stylist’s Own

Ella Eyre: @ellaeyre, ellaeyre.com, Spotify

Team Credits:
Photography by Quirin Siegert 
Styling by Andrea Tzelepides
Hair and Make Up by Lena Gehrig
Model: Lotte

Fashion Credits:
#1&2 Pants by Kikiriki, Bralette by Calvin Klein, Blouse by Dolce & Gabbana, Earrings by Anne Manns, Shoes by Isabel Marant
#3 Pants by Weekday, Top by The Range, Vest by Salomon, Hat by ASOS, Shoes by Isabel Marant, Bag is vintage Dior
#4,6 Dress by Topshop, Blouse by COS, Bag by Asai takeaway, Shoes by Gianvito Rossi
#7 Shorts by Arket, Vest byASOS, Shoes by Dr. Martens, Bag by Asai takeaway,  Necklace by Tiffany & Co.
#8&9 Skirt by COS,  Bomber Jacket by The Kooples, Shoes by Dr. Martens, Bag by Prada
#10 Dress by COLLUSION, Shorts by Arket, Vest byASOS, Shoes by Yeezy, Earrings: stylist own

Team credits:

Photography by Mina Aichhorn
Photography assistant: Valentin Wanker
Styling by Sophie Mathes
Hair & Make up by Saskia Lauck
Model: Emanuella (Izaio Management)

Fashion credits:

#1 Trenchcoat: Vintage
#2 and #3 Underwear by Weekday, white top by Selected
#4 Earrings by Mango
#5 Body by Sophie Mathes, trousers by Fila x Weekday
#7 and #8  Underwear by Weekday, white top by Selected
#9 Trenchcoat: Vintage
#10 Earrings by Mango
#12 Earrings by Mango, jacket by ASOS
#13 Underwear by Weekday, white top by Selected
#14 Blazer by Monki, earrings by Zara

Team Credits:

Photography by Katharina Werle
Styling by Lisa Maria Lohmann
Hair & MakeUp by Evelyn Innerhofer
Model: Violeta (Line-Up Model Management)

Quote by David Mitchell

Fashion Credits:

#Featured image and #20 Coat by Tara Jarmon, Wrap Top by Weekday
#1, #15 and #19 Blouse by Ganni, leather pants by Mih Jeans
#2, #9 and #17 Sleeveless jumper by Dagmar, jumper by Tara Jarmon, trousers by Kings of Indigo
#3 and #11 Vest by Dorothee Schumacher
#4 #13 Jumper by MalaikaRaiss, leather wrap skirt by Nobi Talai
#5, #10 and #18 Jacket by Shirtaporter, blouse by Lala Berlin, trousers by Tara Jarmon, scarf by Stylist`s own
#6 and #12 Shirt by Freitag, trousers by Day Birger & Mikkelsen / Antropology.com, earrings by MalaikaRaiss
#7 and #14 Dress by Ganni
#8 Jacket by Kings of Indigo, jumpsuit by Traffic People
#11 Scarf by Stylist`s own
#16 Trousers and coat by Tara Jarmon

Team credits:
Photography by Sarah Engler
Styling by Lauren Victoria Craig
Hair & Make up by Bülent Musdu
Model Luisa Weissflog at Indeed Models

Fashion credits:
#1 Sunglasses by Asos, jacket by Antoniya Ivanova, shirt by Custo Barcelona, pants by Oil by Olive, shoes by Trippen, bag by Rock N Rose, earrings by BAZK 
#2 Sunglasses by Asos, jacket by Antoniya Ivanova, shirt by Custo Barcelona, pants by Oil by Olive, shoes by Trippen, bag by Rock N Rose, earrings by BAZK
#3 Top by Antoniya Ivanova, Sunglasses by Asos, earings by BAZK
#4 Hat by Weekday, jacket by BLANK ETIQUETTE, shirt by Vintage, pants by C&A Vintage, bag by Rock N Rose, earrings by BAZK
#5 Hat by Weekday, jacket by BLANK ETIQUETTE, shirt by Vintage, pants by C&A Vintage, bag by Rock N Rose, earrings by BAZK
#6 Hat by Weekday, jacket by Oil by Olive, shirt by Vintage, pants by 113 Studio Instanbul, earrings by BAZK
#7 Sunglasses by Asos, body suit by BLANK ETIQUETTE, sweater by Vintage, pants by Oil by Olive, earrings by BAZK 
#8 Hat by Weekday, top and pants by BLANK ETIQUETTE, shoes by Trippen, earrings by BAZK
#9 Hat by Captn Crop, shirt by 113 Studio Instanbul, scarf by Vintage, overalls by Oil by Olive, shoes by Trippen, earrings by BAZK
#10 Jacket by BLANK ETIQUETTE, red top and sweatpants by Antoniya Ivanova, blue bodice by Oil by Olive, shoes by Trippen, sunglasses by Asos, earings by BAZK

You see my silhouette, so you’re standing scared of me
Can I tell you a secret?

Team credits:
Photography by Teresa Horstmann
Art Direction by Jack Samels
Hair & Make up by Jitske Serné, Angelique Horn Management
Models Valerie / Matt Faces, Bono / Matt Models, Kimberly / Ulla Models, Oscar / Matt Models, Gia-Tinh / New Generation Models, Berber / Micha Models

Fashion credits:
#1, #7, #11 and #19 Valerie: Shirt by models own
#2, #5 and #9 Bono: Shirt by The North Face
#3, #13 and #14 Kimberly: Jacket by Doriane Van Overeem
#4 and #15 Oscar: Jacket by Weekday
#6, #10, #17, #18 and #20 Gia-Tinb: Shirt by Misbhvr, pants by & Other Stories
#8, #12 and #16 Berber: Shirt by models own, glasses by Polette

Team credits:
Photography by Caren Detje
Styling by Constanze Döbber 
Hair & Makeup by Anja Graf-Pagel using Chanel 
Model Christine @ mirrrs Models 

Fashion credits:
#1 Bustier and long-sleeved top by & Other Stories, trousers by Bitten Stetter, clutch by Unisa, sandals by Paul & Joe, bracelet by Jane Kønig 
#2 Trenchcoat by Mint & Berry, turtleneck by Richert Beil, trousers by Gestuz, earrings Jane Kønig
#3 Turtleneck & earrings by Weekday
#4 Lace dress by Shirtaporter, blazer by Tibi, earrings vintage
#5 Blazer by & Other Stories, shirt by Weekday, trousers by Paul & Joe Sister, sunglasses by Ace & Tate, pumps by Unisa
#6 Turtleneck & earrings by Weekday, dress vintage
#7 Top by Antik Batik, earrings vintage
#8 Dress by Paul & Joe, blazer by Richert Beil, tunic by Summum, boots by Dr.Martens
#9 Turtleneck by Richert Beil