Team credits:

Photography by Melanie Elbaz
Styling by Elise Accart
Hair & Make up by Delphine Goichon (Backstage Entry)
Model: Angela Radovanovic (Silent Paris)

Fashion credits: 

#1 Tee by Acne, Necklace and rings by Aymer Amale, Necklace with razorblade: Stylist’s own 
#2 Raincoat by The North Face, Sport bra by Levi’s, Shorts by Jour/né, Sunglasses by Asos, Necklace and rings by Aymer Amale, Socks by Exposed Paris, Shoes by Nike 
#3 Raincoat by Boohoo, Dress by Stand, Knapsack by Adidas, Cuff by Marc Deloche, Shoes by Uggs 
#4 Raincoat by The North Face, Sport bra by Levi’s, Shorts by Journ/né, Sunglasses by Asos, Necklace and rings by Aymer Amale, Socks by Exposed Paris, Shoes by Nike 
#5 Raincoat by Primark, Overall by Repetto, Bum bag by Toasties, Earring and rings by Marc Deloche, Shoes by Ash
#6 Visor by Helly Hansen, Raincoat by Sinéquanone, Earrings by Balaboosté, Cuff by Marc Deloche, Shoes by Uggs   
#7 Raincoat by Napapijri, Pants by Journ/né, Rings by Aymer Amale, Socks by Soeur, Shoes by Nike 
#8 Raincoat by The North Face, Sport bra by Levi’s, Shorts by Journ/né, Sunglasses by Asos, Necklace and rings by Aymer Amale, Socks by Exposed Paris, Shoes by Nike 
#9 Tee by Acne, Necklace and rings by Aymer Amale, Necklace with razorblade: Stylist’s own 

Team credits
Photography by Andreas Karlsson
Styling by Emma Thorstrand
Hair by Sherin
Make up by Oscar Svensson
Model Ellinor Arveryd

Fashion credits
#1 Cover Jacket by MSGM from Look Boutique, vest vintage, earrings by All Blues, stockings by Balenciaga, boots stylists own
#2 Sweater by MSGM, skirt by Ivan Grundahl, scarf by Etro from Look Boutique, boots stylists own
#3 Jacket by Calvin Klein Jeans, trousers stylists own, bag by Pucci from Look Boutique, shoes by Jil Sander
#4 Jacket by Drottninggatans päls, dress by Rodebjer, hot pants stylists own, earrings by All Blues, shoes by Valentino
#5 Top by Off-White, body stocking vintage, trousers by Stand, earrings by All Blues, shoes by Céline
#6 Jacket by Pucci from Look Boutique, body stocking by Tove Berner-Wik, shoes by Valentino
#7 Sweater by MSGM from Look Boutique, trousers by Stand, sunglasses by Facial Index, shoes by Céline
#8 Coat by Stand, stockings by Balenciaga, shoes by Valentino

The schedule revealed another two fixed locations in addition to Berns, where most of the shows have been based previously. Berns ultimately still holds the card as the most impressive out of the three, with its grand setting and glistening chandeliers. Stockholms Auktionsverk and The Black Box meanwhile left a bit to be desired, being little more than an empty space to show a collection in, though on the other hand the clothes then got to speak for themselves.

If the main venues seemed somewhat uninspired, there were some shows where live performances took it up a notch or two. While their Danish neighbours may have focused on custom locations and eye-catching installations to set the mood, the Swedes instead threw some spectacular live performances into the fashion week mix. One of the most memorable was Diana Orving, who gave the crowds goose bumps as she presented her feminine, billowing collection with the help of dancers from the Stockholm 59 North company, walking on point up and down the catwalk to Alexander Ekman’s choreography.

Nellie Kamras’ leather brand STAND moved onto the catwalk this season, and went on to prove that anything truly works in leather – feminine dresses and cool biker jackets alike. Greta Gram presented cool Scandi minimalism, and a very high-end touch of glamour took centre stage with Fadi el Khoury’s beautifully crafted couture-like pieces.

With several of the established Swedish designer names absent from the SS17 schedule, new up and comers got the chance to shine, and they added a welcome diversity to the line up. This uplifting focus on the new generation was clear from the very first show of fashion week as The Swedish School of Textiles were given the honour of being the opening show.

Menswear made a stronger mark than usual with CMMN SWDN presenting cool contemporary menswear that included everything from relaxed to sharp suiting, mesh vests and earthy hues.

L’HOMME ROUGE, which means the red man, succeeded in both design and location, even their “guerilla” style posters on bus stops around town added to the feel of the brand. Red symbolizes the heart, warmth and force. This is about following your passions and being a kind-hearted person to others. We look forward to their first flagship store on Södermalm opening soon.

The 90s trend spotted at Copenhagen Fashion Week is clear to see in Stockholm as well. Sporty drawstring detailing worked its way into designs from Greta Gram, STAND and Ida Klamborn. Nhorm took it a step further, channeling a hybrid of MTV music videos and Clueless, with tartan skirts, crop-tops, sparkly shoes, sneakers and tracksuit inspired trousers.

Pleats were plentiful, fine, soft and silky. Often in head to toe looks including everything from tops, to skirts, trousers and dresses that could easily work both day and night.

Danish and Swedish runways are in tune with the colour scheme for the coming summer. Neutral hues, black, white and light blue are broken up by popping elements of yellows, reds, and greens, while pink continues to cast its soft spell on us for yet another season.

CREDITS:

Words by Beatrice Trodden

L’HOMME ROUGE notes by Anna Åhrén

Pictures by Mathias Nordgren

FASHION CREDITS:

1 – 3 Diana Orving

4 – 6 STAND

7 – 18 Swedish School of Texiles

19 – 21 CMMN SWDN

22 – 25 L’HOMME ROUGE

26 – 28 Ida Klamborn

29 & 30 Nhorm