Team credits
Photography by Andreas Karlsson
Styling by Emma Thorstrand
Hair by Sherin
Make up by Oscar Svensson
Model Ellinor Arveryd

Fashion credits
#1 Cover Jacket by MSGM from Look Boutique, vest vintage, earrings by All Blues, stockings by Balenciaga, boots stylists own
#2 Sweater by MSGM, skirt by Ivan Grundahl, scarf by Etro from Look Boutique, boots stylists own
#3 Jacket by Calvin Klein Jeans, trousers stylists own, bag by Pucci from Look Boutique, shoes by Jil Sander
#4 Jacket by Drottninggatans päls, dress by Rodebjer, hot pants stylists own, earrings by All Blues, shoes by Valentino
#5 Top by Off-White, body stocking vintage, trousers by Stand, earrings by All Blues, shoes by Céline
#6 Jacket by Pucci from Look Boutique, body stocking by Tove Berner-Wik, shoes by Valentino
#7 Sweater by MSGM from Look Boutique, trousers by Stand, sunglasses by Facial Index, shoes by Céline
#8 Coat by Stand, stockings by Balenciaga, shoes by Valentino

Curious about Sophia and this look she created, we asked her to share some insight into what inspired her, what sparks her creativity and views on makeup / life.

In your own words, describe this look?
The look is simple, makeup lines that look like hair. This has been an evolving process from a period when I was really into creating shapes with lines in different ways.

What was the inspiration?
I have always found the best inspiration on the streets, looking at real people especially in subcultures.
This makeup is inspired by haircuts on kids that I see daily in my hoods.

Dream scenario, where would you love to see someone pull off this look?
Would love to see someone with a painted comb over, simply sitting on a bench and enjoying life.

How long have you been a makeup artist? How did you get your start?
I started makeup 10 years ago, first I was assisting.

Do you have a signature look? How would you describe your aesthetic?
My style is in a constant change, but I would say that right now I am going through a phase of simplicity. I like strong and simple looks, not overdone in any way.

Do you have a favorite beauty trend from the past?
There is something from every decade and culture that I like, but overall I would say I’m a 90s girl. I grew up during that time and it just feels like home.

What are you looking forward to in beauty trends for Summer 2016?
Freckles and less makeup.

If you weren’t a makeup artist, what would you be doing?
I would study criminology and write a very nasty crime book.

Your personal beauty advice – do’s & don’ts – you can share?
Skincare! Take care of your skin, find products that work for you and drink a lot of water. Everything looks better with a healthy glowing skin.
I am not a very big fan of too much foundation in a wrong color. But I do believe that everything can be pulled off, with the right attitude…

Upcoming projects you are working on, or craving to do?
Between all my jobs and creative makeup chaos I really love to just spend all the time I get with my family.

Credits:

Words by Anna Åhren

Photography by Karl & Kristof

Fashion credits:

Beauty by Sophia Eriksen / Hall&Lundgren

Hair by Sherin / Adamsky

Model: Cosette Bäckman / Lemanagement

Freddie Meadows grew up in Åhus and London, places that aren’t really associated with waves. Perhaps that’s what led him to discover something as un-Swedish as surfing. At the age of 13 he started wave riding and soon became consumed by a fascination with a sport that had no rules and the close connection to nature surfing brought with it.

“The feeling that hit me right away was that you come into contact with nature in an incredible way – more than with any other sport,” he says. “Waves can travel huge distances across our oceans – at times, 5,000km – and then you get the chance to be part of the final chapter of a wave’s journey before it disappears forever. That energy does not exist in any other sport.”

After many years on tour and many competitions – among other highs, he scored a fifth place in the European Championships for under 18s in 2006 – Meadows is currently on a sabbatical from the contest world. Instead, he is at home in Sweden in search of a little magic in the Baltic Sea. And he is always ready to jump in his car to drive to where the waves are. “Sometimes I only have two hours to get my stuff together before I have to go. As each opportunity comes so rarely, the feeling of missing something can be pretty hard to deal with. All I think about is how to time it as best as I can.”

Over the years, Meadows noticed that, in order to win, it was necessary to go against the morals and respect that is so deeply connected to surfing. So, instead of touring, he followed his dream to find world- class waves in Sweden. And, in October 2014, he found them. “I went on my first trip in the woods, in the wilderness. And there, by the furthest part of the coast, I found a sort of balance. It was as if it were fate. I saw the best waves I had ever seen in Sweden – so big, heavy and perfect. It was exactly what I was looking for. I named the best one Valhalla.”

He thinks that Sweden’s surfing culture is exciting because of what can be found in places where you’ve never seen waves before. Surfing in Sweden is better than people think. “We have a fairly large community here,” Meadows says. “But because of our circumstances, we end up always in the same places. But Valhalla meant that I discovered something I had never seen before in Swedish waters, which makes it so exciting.”

When pushed to talk more about why he semi-retired from competitive surfing, he mentions feeling a strength within him. “I thought, ‘Let’s ignore all of the things that I have lived for, and instead focus on new projects.’ It was natural, because I love being creative. Film and photography have always held a deep interest for me. So I decided to do what I’ve kind of wanted to do my whole life – surf the magical waves here in Sweden, and then document it all with the right people. It’s when I’m on these adventures that I am at my happiest. I hope that what we produce can inspire people the way I’ve been inspired.”

Even though he now surfs 100 days a year, compared with the 300 days he used to just a few years ago, he is happier than ever today. “I feel so content when I’m in my car, heading to a place with the hope that there may be good conditions for surfing. I get so excited every time I go back to places that I know already – it’s like seeing an old friend. I hope I have inspired people to not only surf, but also to go out and discover. Go out and look for waves yourself. Anything is possible. That’s the best thing about surfing – the adventure.”

And the future?

“I hope and believe that I will keep going with all these exciting projects for the next three to four years. Then, perhaps, I’ll start competing again. Who knows?”

What is your preferable style when you’re not wearing a wetsuit?

“I like dressing comfortable and casual but at the same time being well dressed.

Credits

Words by Fredrik Wallin

Photography by Oskar Gyllenswärd

Surf Photography by Fredrik Skogkvist & Calum Creasey

Film by Damaspirit

Styling by Maria Barsoum

Grooming by Sherin Forsgren & Kevin Murphy

Special thanks to Velour By Nostalgi

1- 2 Bendix Jacket, Désiré Sweater and Standard Special Weave Shirt

3-4 Dion Jacket

5 Cornel Coat, Bertin Jacket, Fredrik Sweater and Dickie Shorts

6 Marc Bomber Jacket, Standard Safari Shirt and Adan Chinos

7 Zipped Shirt Jacket

All items are available at Velour.se