The career of BRIT Award-winning singer Ella Eyre has accelerated rapidly since her series of hugely successful singles and her 2015 album Feline. But, like all experienced artists, she has already discovered the rewards of a good mindset and what it takes to keep her creativity in the long term.

Jon Emmony’s digital treatments of shoots and videos take current techniques to their limit, but, as he tells The Forumist, don’t forget the soul behind it all