Team Credits:
Photography by Lucie Hugary at Le Crime
Fashion Styling by Giorgia Ferrari
Makeup by Loriane Leger
Model: Ageer at SILENT MODELS

Fashion Credits:
1) Dress by r.l.e. Corset by PENG TAI. Skirt by Solène Lescouët.
2) Turtleneck by RUS. Shirt by LOUISE MARCAUD. Corset by Zana Bayne. Skirt by Baserange. Tights, Stylist’s own. Sneakers by Melissa x ROMBAUT.
3) Body by DANAMÉ. Corset by Zana Bayne. Tights, Stylist’s own.
4) T-shirt by Baserange. Jeans by PENG TAI. Tights, Stylist’s own. Earclip by Sarah Madeleine Bru.
5) Vest & Shirt by Transe Paris. Pants by Vanina. Tyre Slide by YUME YUME.
6) Coat by FILIPEAUGUSTO. Top by RUOHAN. Tights, Stylist’s own. Earrings by HELENA THULIN.
7) Top by RUS. Dress by RÉSILLE – SUNDAY LIFE. Beige Pants by LOUISE MARCAUD. Watercolor Pattern Pants by Valentine Gauthier.
8) Top by Maison J.Simone. Tights, Stylist’s own.
Featured Image) Dress by marianna ladreyt. Tyre Slide by YUME YUME. Earring by Sara Madeleine Bru.

After 300,000 years of existence, we humans have climbed the greasy pole and become the true masters of this planet we call Earth. Certainly, since the start of the industrial revolution some 200 years ago, our living standards have improved immensely. Child mortality, life expectancy and wealth have increased to levels previously unachievable.

But who pays the bill for this global prosperity? Planet Earth has been treated as an infinite source of riches, free to use as we see fit. But the limits are beginning to show. Overconsumption is perhaps the most significant contributor to climate change, jet-fuelled by advertising companies telling us that we are no good unless we buy the next thing.

The fashion industry is one of the main culprits. Globally, clothing production contributes more greenhouse gases than international flights and maritime shipping combined. Growing cotton requires vast amounts of water, and the production of synthetic fabrics such as polyester, spandex and nylon use up to 342 million barrels of oil per year. 

Fast fashion is now the fastest growing segment of the fashion industry. Two collection seasons per year is a thing of the past, and brands are constantly releasing new items to meet the growing demand of trend-sensitive consumers. In 1980, the average American consumer bought 12 clothing items per year. This figure has now risen to about 68 items per year, most of which are usually worn seven times or less before they are discarded. 

We spoke to Kirsi Niinimäki, Associate Professor in Design and the leader of the Fashion/Textiles Futures research group at Aalto University, for her view on the future of fashion. She describes how the current fashion system has an enormous negative environmental impact and how we as consumers have helped to maintain it. “We are part of the fashion system,” she says, “and the way consumers behave keeps up the system and the fashion business.” She explains how moving away from destructive business practices will require extensive changes: “We need new ways of consuming fashion. From a system-level approach, behaviour changes such as buying and throwing away less stuff would help slow down and shrink the system which would affect the environmental impact.”

What will be the biggest driver behind this shift, consumers or market changes, I ask? “The development is run by two powers. Consumers are becoming more aware as they increasingly understand the impact that fashion has on the planet. At the same time, I believe policy changes to be a more powerful tool to steer companies in more sustainable ways.”

Doing more with less is clearly the way forward. Paris RE Made is a French fashion brand that combines vintage designer items and deadstock fabrics into new designs. Xuan Thu Nguyen, creative director at Paris RE Made, tells The Forumist how she thinks overconsumption affects us: “I think it makes us greedy. It is an old mindset which is slowly turning into a more conscious way of looking at things and life.”

The high-status value of the designer items used in the designs of Paris RE Made is not lost as it is transformed into new pieces.  Reusing and recycling instead add value,  according to Nguyen. “In terms of status symbol,” she says, “more high-end design items already have a heritage history, a history of quality. To be able to re-design those pieces into more contemporary items or more updated wearable versions for consumers only add more value to the design piece and the whole story behind it.”

She believes that people are increasingly adopting a more holistic way of thinking, but that this comes with its challenges as well. “People are turning more towards sustainability,” she explains. “But I understand it is not possible for every consumer. Being sustainable in fashion is not cheap and it is a mindset that is not understandable for most consumers/buyers. You need to know what you buy, where it comes from and how it is made. Being conscious about sustainability, recycling, upcycling, and knowing where your product comes from is already a good start. Start small is better than no start at all.”

Remaking old fashion pieces is one way of cutting down on resource use. But French designer Marianna Ladreyt has a slightly different approach. Her latest collection is made from salvaged inflatable pool animals which she has turned into garments and accessories. She explains how the inspiration came to her during a walk along the beach: “Last summer, I was walking on the beach side, and I saw a blow-up animal that was thrown next to a garbage bin. I instantly got triggered and couldn’t stop thinking of it.” Marianna brought home the discarded pool toy and started experimenting. “I decided to try something with it once I got back to my studio, because I found the ‘fabric’ super interesting. It is waterproof, shiny, super colourful and beautiful. In the end, all my experiments worked and I decided to go further with those pool-animal skins and work with them as a kind of fake leather to create bags, accessories and even ready-to-wear.”

Marianna believes overconsumption leads to a disconnect, both from ourselves and the products in itself. “To me, one of the worst effects of overconsumption is that it disconnects us, humans, from our own nature, our actual needs and wants. It makes us loose our perception of exchange in the process of buying. We don’t understand the product anymore.”

She ends the interview by giving some advice for more mindful consumption. “I guess we can all make small but essential steps in this way, but to me, I would say consume less or just ‘better’. Buying from small, ethical and local businesses, rather than large brands that greenwash. I have to say that I’m not against consumption as an idea, because I think it’s part of what we are as humans, and that is what is making us innovate nonstop. It should just be a beautiful innovation that makes us more connected to nature as a whole and our own natures and not for the sake of money.”

There is magic in decluttering both your wardrobe and your head, with the liberation from physical objects and mental weight they carry. Like the tidying expert Marie Kondo says, why keep anything that does not inspire joy?

Image Credits:
Clothes, bags and accessories by Marianna Ladreyt, photo Boris Ovini. 
Look from FW2022 collection by Paris Re Made, photo Diane Sangnier.
Cushion by Paris Re Made, photo Lan Nguyen

Team Credits:
Photography by Melanie Elbaz 
Styling by Eric Lebon 
Styling assistant Allegra Mangifesta 
Models: Babacar@theclawmodels, Aziz @imgmodels and Saliou @bananasmodels
Thanks to Aude Boissaye @studiocuicui

Fashion Credits:
1) Trench coat LOWNN. Shirt + pants ANN DEMEULEMEESTER. Black boots ANN DEMEULEMEESTER. Pants on belt LAURENCE AIRLINE. Belt PAUL SMITH.
2) On the left, Saliou. Shirt LAURENCE AIRLINE. Gilet LR3. Green pants LAURENCE AIRLINE. Shoes BALMAIN
On the right, Aziz. Coat L’HOMME PLISSÉ. Pants LR3 (tartan). Boots ANN DEMEULEMEESTER.
3) On the left, Aziz. Jacket MOONYOUNGHEE. Shirt PF TSAI. Pants LR3. Shoes TAKAHIROMIYASHITA.
On the right Babacar. Shirt PF TSAI. Pants COS. Bag TALEL (blue). Shoes TAKAHIROMIYASHITA.
4) On the left Aziz. Khaki suit WOOYOUNGMI. Bag TALEL. Glasses OAKLEY
Shoes TAKAHIROMIYASHITA.
On the right, Babacar. Coat + Pants LAURENCE AIRLINE. Tank top ANN DEMEULEMEESTER. Shoes BALMAIN. Necklace Triangle TALEL.
5) Shirt LAURENCE AIRLINE. Gilet LR3. Green pants LAURENCE AIRLINE Shoes BALMAIN.
6&10) ON the left, Aziz. Shirt SADAK. Pants LR3. Boots ANN DEMEULEMEESTER.
On the right, Saliou. Shirt DIESEL. Apron + Turtleneck SADAK. Pochette TALEL (blu). Boots ANN DEMEULEMEESTER
7&9) On the left, Saliou. Jacket + pants LAURENCE AIRLINE. Shirt SADAK.
Triangles bags TALEL Hat MARIANNA LADREYT. Shoes TAKAHIROMIYASHITA.
8) All pants Pants LR3.
Shoes on the left and center ANN DEMEULEMEESTER. Shoes on the right side TAKAHIROMIYASHITA.

Team Credits:
Photography by Marivan Martins 
Assisted by Marine Le Gallais
Styling by Damien Testu
Makeup by Clémentine Roy
Assisted by Marika Bouveyron
Hair by Brigitte Meirinho
Models: Alexandra at Studio Paris Management and Hayden-K 

Fashion credits:
1) Swimsuit by PATRICK CHURCH, beach towel by BIMBA Y LOLA, boots by COLLINI MILANO.
2) Top by TOM VAN DER BORGHT, tights by FALKE, boots by CAREL. Swimsuit by THE ANIMALS OBSERVATORY, socks by FALKE.
3) Swimsuit by THE ANIMALS OBSERVATORY, scarf by BIMBA Y LOLA, tights by FALKE.
4) Robe by BOB, sunglasses, and swimsuit by THE ANIMALS OBSERVATORY, socks by FALKE. Body by MARIANNA LADREYT, tights by FALKE, Flip flops by HAVAIANAS.
5) Swimsuit by THE ANIMALS OBSERVATORY.
6) Robe by BOB. Sweater by TOM VAN DER BORGHT, pants by JEANNE FRIOT.
7) Body by MARIANNA LADREYT, shorts and boots MAISON MARGIELA, shirt by JEANNE FRIOT.
8) Bra by GANNI, shorts STYLIST’S OWN, tights by FALKE, shoes by MANOLO BLAHNIK.

Team Credits:
Photography b PASCALE LOURMAND @pascalelourmand
Fashion by COLINE PEYROT @coline-peyrot
Model: DIANA HELZINA @Titanium Management
Hair by ROMAIN DURAND
Make up by RUBY MAZUEL
Production by PAULINE VENIANT @Particuliere

Fashion Credits:
#2 Jumper by AMI, shirt by ROSAÉ, pants by MAZARINE, glasses by CUTLER AND GROSS
#3 jumper by BIMBA & LOLA SHORTS, shorts by & OTHER STORIES, shoes by TORY BURCH, glasses by CUTLER AND GROSS
#5 glasses by CUTLER AND GROSS, jumper by & OTHER STORIES, shirt by MAJE
#6 Hat by ROMUALDA
#7 Jumper & OTHER STORIES, shirt by MAJE, pants by CLAUDIE PIERLOT, shoes by NODALETO
#8 Jacket by MARNI, swimsuit by MARIANNA LADREYT
#10 Jacket by MARNI, swimsuit by MARIANNA LADREYT, Pants by MARNI, shoes by TORY BURCH
#11 Jumper by THE LABEL EDITION, panties by MIU MIU
#12 Jumper by THE LABEL EDITION, shoes by MIU MIU
#13 Sunglasses by BOTTEGA VENETA, dress by JW ANDERSON, gloves by MAISON FABRE
#14 Shirt MIU MIU, skirt by MIU MIU, shoes by MIU MIU
#15 Skirt by MIU MIU, shoes by MIU MIU
#16 + 17 Bodysuit by MIU MIU, dress by MIU MIU, pants by VICTORIA BECKHAM, shoes by TORY BURCH
#19 Dress by JW ANDERSON, shoes by CAREL
#20 Shirt by PABLO, Jacket by PACO RABANNE
#22 Shoes by CHRISTIAN LOUBOUTIN

Team Credits:

Photographer Zohra Hamidi @zohra.hamidi
Stylist Elodie Deval @elodiedeval
Hairstylist Romain Durand @romaindurandhair
Make Up Artist Jawhara @jaw_mua
Photographer Assistant Joséphine Lefebvre @lefebvrejosephine
Models Ophélie Him & Tian at Mademoiselle Agency @mlleagency
Flowerist Instagram : @aubonheurdesdameslevallois
Flowerist Website : www.au-bonheur-des-dames.com

Fashion Credits:

#1 Left: Dress by Marianna Ladreyt, Earring & Ring by Diana Law, Right: Dress by Materiel Tbilsi, Earrings & Ring by Pittsbroc, Neckless by Bless.
#2 Jacket by Prululla, Corset by Cadolle, Knitted pants by Lou de Betoly Tights & Socks by Falke Shoes by Soloviere Hat by Anthony Peto , Jewels by Pittsbroc
#3 Top by Altuzarra, Jupe by Paul Smith, Shoes by Maya Lakis, Socks Falke, Hat Anthony Peto, Earrings & Bag by Diana Law, Cuff Bracelet by Forte Forte.
#4 Jacket by Leandro Cano, Tights by Falke, Shoes by UGG, Earrings by Pittsbroc
#5 Left: Corset by Cadolle, Pants by Essentiel Antwerp, Shoes by Sarenza Socks by Falke Earrings by Pittsbroc. Right: Tee-shirt by Uniqlo, Corset by Cadolle, Skirt by Untitled
#6 Top by Lou de Betoly, Pants by Versace on matchesfashion.com, Shoes by UGG, Socks by Falke
#7 Left: Dress by Marianna Ladreyt, Shoes by Rombaut, Socks by Falke, Earring & Ring by Diana Law, Right: Dress by Materiel Tbilisi, Shoes by Rombaut, Socks by Falke, Earrings & Ring by Pittsbroc, Necklaces by Bless.
#8 Top by Altuzaarra, Jupe by Paul Smith,Hat by Anthony Peto, Earring & Bag by Diana Law, Cuff bracelet by Forte Forte
#9 Jacket by Jiwon Yun, Corset by Cadolle, Short by American Vintage, Shoes by Tory Burch, Scarf by Blue Marble, White Socks by Falke, Lavender socks by Simone Wild, Earrings & Butterflies Pins by Pittsbroc.
#10 Top by Heattech Uniqglo, Jumper by Uniqlo, Skirt by Lou de Betoly, Shoes by Maya Lakis, Socks by Falke, Scrunchie by Masion Chou, Jewels by Pittsbroc.
#11 Jacket by Prululla, Corset by Cadolle, Knitted Pants by Lou de Betoly Earrings by Pittsbroc, Ring by Diana Law
#12 Rainscarf by Bless, Skirt by Stand Studio.
#13 Jacket by Jiwon Yun, Corset by Cadolle, Short by American Vintage, Shoes by Tory Burch, Scarf by Blue Marble, White Socks by Falke, Lavender socks by Simone Wild, Earrings & Butterflies Pins by Pittsbroc.