A quiet trend emerges from Tokyo’s backstreets, where age, stillness, and presence redefine style. Loose silhouettes, textured layers, and worn confidence replace youth driven spectacle. This is not retro or revival, but a quiet radicalism: fashion that values time, slowness, and the beauty of simply being.

Through his instrumental experiments and personal lyrics, Simili Gum draws the contours of a new form of French pop. We teamed up with a team of creatives in his hometown Paris to capture the spirit of his unique universe.


 A distortion of conventional sights creates surreal shapes and theatrical expressions. Continuous movement evolves into deceptive visuals and the perception of a dream

When life is moving, step up. Our new Mexican street-cast talent show you how to do it in designer pieces that make it clear to the world which way you’re headed