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	<title>Jonas Hallén &#8211; The Forumist</title>
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	<title>Jonas Hallén &#8211; The Forumist</title>
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<site xmlns="com-wordpress:feed-additions:1">122757213</site>	<item>
		<title>Same New Thing
</title>
		<link>https://theforumist.com/same-new-thing/</link>
		
		<dc:creator><![CDATA[Pejman Birounvand]]></dc:creator>
		<pubDate>Sat, 02 Nov 2019 17:00:34 +0000</pubDate>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Catherine Lehtonen]]></category>
		<category><![CDATA[john scarisbrick]]></category>
		<category><![CDATA[Jonas Hallén]]></category>
		<category><![CDATA[Leon Creatives]]></category>
		<category><![CDATA[Mr Tophat]]></category>
		<category><![CDATA[Skott]]></category>
		<category><![CDATA[whyred]]></category>
		<guid isPermaLink="false">https://theforumist.com/?p=20710</guid>

					<description><![CDATA[Digital technology and music are inseparable now and together they are the future. Yet some artists are cautious about leaving the past behind.]]></description>
										<content:encoded><![CDATA[<p class="p1"><strong>Digital technology and music are inseparable now and together they are the future. Yet some artists are cautious about leaving the past behind. Skott and Mr. Tophat are two musicians who in their own ways are making sure the analogue is at the heart of their work.</strong></p>
<p>The music of Skott and Mr. Tophat has each been crafted against two very different backgrounds. Yet they have similar stories to tell when it comes to how the making of their music relates to technology, as both have reached a particular point of interplay between the new and the old.<br />
Right from the start, Mr. Tophat has shown a fondness for using technology in art and believes these areas to be intrinsically linked. Similarly, Skott has also embraced the realm of digital electronic pop music. However, her analogue past has deep roots in traditional folk music.<br />
They both share an appreciation of older ways, while still pushing the envelope of their respective styles. To be forward facing, there’s a power to be released by looking into the past for knowledge and inspiration.</p>
<p class="p1"><strong> </strong></p>

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<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-14.jpeg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-1"><img decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-14.jpeg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-14.jpeg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-14.jpeg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-14.jpeg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-14.jpeg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-14.jpeg?resize=400%2C600&amp;ssl=1 400w" sizes="(max-width: 940px) 100vw, 940px" /></a>

<p>&nbsp;</p>
<p class="p1">Mr. Tophat is a source of genre-bending inspiration, as a club music DJ and as a pioneer in music production. On the one hand, his recent collaboration with Swedish pop icon Robyn showcases a deep love for 90s house music and a taste for glistening percussiveness. On<span class="Apple-converted-space">  </span>the other, he paints ethereal soundscapes, simultaneously organic and electronic, bordering on ambient and cinematic music, such as in his album trilogy Dusk to Dawn. And of course, there are his rave- and disco-oriented productions made together with fellow Swedish house profiles like Art Alfie and Axel Boman.<br />
“Change does not always equal development,” Rudolf Nordström, Mr. Tophat’s real name, says, showing an appreciation, respect even, of older technological tools. He wants to remind us to look back into the past as much as look toward the future. “Overall, I think that it’s important to keep both old and new technology in mind. It’s easy to forget that older technology is more bug-free and simpler than modern one.”</p>

<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-16.jpeg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-2"><img decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-16.jpeg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-16.jpeg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-16.jpeg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-16.jpeg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-16.jpeg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-16.jpeg?resize=400%2C600&amp;ssl=1 400w" sizes="(max-width: 940px) 100vw, 940px" /></a>
<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-02-.jpg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-2"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-02-.jpg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-02-.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-02-.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-02-.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-02-.jpg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-02-.jpg?resize=400%2C600&amp;ssl=1 400w" sizes="auto, (max-width: 940px) 100vw, 940px" /></a>

<p>&nbsp;</p>
<p class="p1">And perhaps this is what he prefers, the analogue mixer tables on which he began his journey into DJ mixes and music production, rather than the in-the-box turntables and mixers that have lowered the threshold so significantly for curious new DJs. He says that “I myself believe that new technology is both interesting and can be of great benefit, but it is important to not forget the technology or the steps that may have taken you there.” An even better understanding of his view on his artistic craft comes when he underlines that staying on top of new technology is not a prerequisite for a better music creation process on his part. He also mentions that this is true for artistic expression as well. “For me, technology is in part about pushing artistry.”</p>

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<p>&nbsp;</p>
<p class="p1">There’s a path between art and computerisation that perhaps should be trodden carefully, as there are certain implications involved. “I like the computer’s ability to count and analyse, it saves a lot of time. At the same time, it risks killing the poetry.”<br />
The future holds many possibilities for musical expression, and what styles of music we will be listening then is anyone’s guess. One thing is for sure though, technology will help shape that expression, in one way or the other, and house music and other electronic genres are receptive to this development, just as they have been historically. Nordström brings up artificial voice generation and AI as digital forces that will dominate the music area of tomorrow. “Primarily AI that can compose and make selections and performances as composers and songwriters do.”<br />
Finally, he adds an optimistic note: “New technology can give rise to new ways of thinking.” In the light of how his own relation to music creation has been over his artistic career, this can perhaps be said to sum up the music of Mr. Tophat: it is constantly developing, constantly curious.</p>
<p><iframe loading="lazy" width="300" height="380" allowtransparency="true" frameborder="0" allow="encrypted-media" title="Spotify Embed: Dusk to Dawn Part I" src="https://open.spotify.com/embed/album/5vrbl6BVtaI46VQS83vhiu?si=ecs7NfYBSkWbU_PGWSPIrA"></iframe></p>
<p><iframe loading="lazy" width="300" height="380" allowtransparency="true" frameborder="0" allow="encrypted-media" title="Spotify Embed: Dusk to Dawn Part II" src="https://open.spotify.com/embed/album/18E8mstixcylm6Jyl9cYBs?si=rEdkx3jDTWu6szZG7rx18A"></iframe></p>
<p><iframe loading="lazy" width="300" height="380" allowtransparency="true" frameborder="0" allow="encrypted-media" title="Spotify Embed: Dusk to Dawn Part III" src="https://open.spotify.com/embed/album/55cY4DCZ8mYLeNcw5EXp2R?si=9B60DoKURzeX9s5durHsoA"></iframe></p>
<p class="p1"><b><br />
Skott<br />
</b>Diving into the music and background of Pauline Skött, aka Skott, reveals a constant play between the analogue and the electronic, between the traditional and the modern. Her story and artistic expression is a technological tale of two worlds. With songs that recall the ethereal vocal qualities of Lana Del Rey, the earthy qualities of AURORA and the electronic melodies of fellow Swedish pop artists. Pauline Skött’s music intertwines strands of melancholy and hope in her a unique combination of playfulness and grandeur.</p>

<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-09.jpg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-4"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-09.jpg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-09.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-09.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-09.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-09.jpg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-09.jpg?resize=400%2C600&amp;ssl=1 400w" sizes="auto, (max-width: 940px) 100vw, 940px" /></a>
<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-01-1.jpg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-4"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-01-1.jpg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-01-1.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-01-1.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-01-1.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-01-1.jpg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-01-1.jpg?resize=400%2C600&amp;ssl=1 400w" sizes="auto, (max-width: 940px) 100vw, 940px" /></a>

<p>&nbsp;</p>
<p class="p1">She hails from the Swedish county of Dalarna, home to a folk music culture that’s thriving there more than anywhere else in the country. The traditional violin melodies that are integral to this culture symbolise where Skott is from musically. “There’s something really straightforward about folk music. The feelings are so accessible, they kinda go straight into your heart, at least with me,” she tells me. She talks about how Swedish folk music melodies have a deep-seated bittersweet, melancholic feel in which “Deep happiness and sadness strangely become the same sort of feeling”.<br />
The path of traditional music that she has followed has developed, perhaps surprisingly, into an enthusiasm for video-game music. “When it comes to folk music and video-game music, the step isn’t as big as you might think.” Her knowledge of what musical scales can do is put to great use here. She says that this helps accommodate the different cultural or environmental contexts that might be needed in the in-game world.<br />
Skott debuted on the renowned indie label Chess Club, then became part of the pop-artist stable of one of the largest record companies in the world when the label joined up with RCA. However, in September 2019, she went fully independent, releasing her single ‘Bloodhound’ on her newly founded label Dollar Menu.</p>

<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-08.jpg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-5"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-08.jpg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-08.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-08.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-08.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-08.jpg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-08.jpg?resize=400%2C600&amp;ssl=1 400w" sizes="auto, (max-width: 940px) 100vw, 940px" /></a>
<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-10.jpg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-5"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-10.jpg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-10.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-10.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-10.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-10.jpg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/11/TF-Same-New-Thing-10.jpg?resize=400%2C600&amp;ssl=1 400w" sizes="auto, (max-width: 940px) 100vw, 940px" /></a>

<p class="p1">She says it was all about creative control. “If I don’t write music that I truly lose myself in, I don’t dare to be on stage. So either I release music that I connect with deeply and love, or I’m done as an artist. That’s kind of how I feel.” Even though distributing music yourself is easier now in the current digital landscape, she also says that it’s not necessarily to her advantage as an indie artist. “There’s still so much that can be done today with the deep pockets of a major label, especially in terms of marketing and PR.”<br />
Often photographed in soft, sweeping fabrics, where earthy colours lend her image a tinge of warmth, Skott looks as if she could melt right into her consistently art nouveau-style cover artwork. “I get inspired by colours, shapes and textures, and love how they can set a tone.” Nonetheless, she reveals that fashion isn’t a particularly big interest of hers, despite wearing Michalsky for one of his shows. We might even see a change in that interest as she also admits to “actually having a lot of fun being my own stylist, and this is just the start of a long and wondrous journey.”<br />
Throughout her musical development, new technology has been an aid in paving her own way in music. “You don’t have to teach yourself every instrument in the world to create an epic production yourself,” she says, something which is true both for her video-game music production and the pop music she creates as Skott.<br />
Whether it is her background or just a general preference, she says that acoustic music breathes in a certain way. “I feel recording real instruments give more life to the sound, which nowadays is almost completely lost within pop music.” In a way, retaining this quality of sound is why Skott brings together both the new and the old, a practice that is at the core of who she is as an artist.</p>
<p><iframe loading="lazy" width="300" height="380" allowtransparency="true" frameborder="0" allow="encrypted-media" title="Spotify Embed: Skott" src="https://open.spotify.com/embed/artist/6J3RPKUwZlKMzh3vWa9wPc?si=CW3Zw34ZQXqbXhlfScTfiw"></iframe></p>
<p>&nbsp;</p>
<p><strong>Team Credits:<br />
</strong>Words by <strong>Jonas Hallén</strong><br />
Photography by <a href="https://www.johnscarisbrick.com/" target="_blank" rel="noopener"><strong>John Scarisbrick</strong></a><br />
Styling by <strong>Roland Hjort<br />
</strong>Hair and Make-up by <b>Catherine</b> <b>Lehtonen</b> at <b><a href="https://www.leoncreatives.com/" target="_blank" rel="noopener">Leon Creatives</a><br />
</b>Special thanks and all clothing by <a href="https://www.whyred.com/" target="_blank" rel="noopener"><strong>WhyRed</strong></a></p>
<p><strong>Fashion Credits:<br />
</strong><em>#1<strong> </strong>DRESS BY <strong>WHYRED</strong>, ACCESSORIES ARTISTS OWN<strong>.<br />
</strong>#2 TROUSERS BY <strong>WHYRED</strong>, HAT ARTISTS OWN.</em><br />
<em>#3 &amp; 4 SHIRT AND TROUSERS BY <strong>WHYRED</strong>, ACCESSORIES ARTISTS OWN</em><br />
<em>#5 BLAZER, TROUSERS AND VINTAGE SHOES BY <strong>WHYRED</strong>, GLASSES AND HAT ARTIST’S OWN</em><br />
<em>#6 ACCESSORIES ARTIST’S OWN; SHIRT AND TROUSERS BY <strong>WHYRED<br />
</strong>#7 JACKET, VINTAGE T-SHIRT AND TROUSERS BY <strong>WHYRED</strong>, GLASSES AND HAT ARTIST’S OWN</em><br />
<em>#8 JACKET BY <strong>WHYRED</strong>, SHOES ARTIST’S OWN</em><br />
<em>#9 BLAZER AND ACCESSORIES BY <strong>WHYRED<br />
</strong>#10 JACKET, TOP AND TROUSERS BY <strong>WHYRED</strong>, ACCESSORIES ARTIST’S OWN</em><br />
<em>#11 DRESS BY <strong>WHYRED</strong>, ACCESSORIES ARTIST’S OWN</em></p>
<p>&nbsp;</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">20710</post-id>	</item>
		<item>
		<title>Creating An Audiovisual Aesthetic
</title>
		<link>https://theforumist.com/creating-an-audiovisual-aesthetic/</link>
		
		<dc:creator><![CDATA[Pejman Birounvand]]></dc:creator>
		<pubDate>Fri, 11 Jan 2019 06:54:29 +0000</pubDate>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[COBRAH]]></category>
		<category><![CDATA[Electronic]]></category>
		<category><![CDATA[Jonas Hallén]]></category>
		<category><![CDATA[music]]></category>
		<guid isPermaLink="false">http://theforumist.com/?p=17829</guid>

					<description><![CDATA[Read the interview with electro-vogue musician COBRAH and how she challenges what is expected of the contemporary artist]]></description>
										<content:encoded><![CDATA[<p><strong>With her cold electro-vogue tracks and daring artificial aesthetic, COBRAH is creating her own auditory and visual world. She’s here to challenge what is expected of the contemporary artist.</strong></p>

<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/COBRAH_WET_PRESS1.jpg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-6"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/COBRAH_WET_PRESS1.jpg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/COBRAH_WET_PRESS1.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/COBRAH_WET_PRESS1.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/COBRAH_WET_PRESS1.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/COBRAH_WET_PRESS1.jpg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/COBRAH_WET_PRESS1.jpg?resize=400%2C600&amp;ssl=1 400w" sizes="auto, (max-width: 940px) 100vw, 940px" /></a>

<p>Together with her close collaborator Erik Hellmouth, COBRAH was recently nominated for a Swedish Grammis award as the director of the music video for <em>IDFKA,</em> her debut single that launched in November. With it, an artist project that had been in the making during the past year was set into motion, generating quite an impressive amount of buzz for a first release. Now she’s releasing <em>WET, </em>the second single leading up to her forthcoming EP. And she’s not holding back when it comes to creating an original creative expression.</p>
<p style="text-align: center;"><em>“Putting music in a visual world of sorts is extremely important”</em></p>
<p>COBRAH’s aesthetic draws from different directions. Her punk background is ever-present, but these days, distorted guitars and harsh vocals are not an as big part of her musical identity. Instead, it’s the punk attitude that seeps into her electronically powered music and the artist image surrounding it. And just like in the early days of punk, fashion is key to building a subculture. “Fashion is a super important part of the way I express myself”, COBRAH says. “Putting music in a visual world of sorts is extremely important, and fashion is part of that world.”</p>

<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/EYEBALLS.gif?fit=512%2C512&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-7"><img loading="lazy" decoding="async" width="512" height="512" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/EYEBALLS.gif?fit=512%2C512&amp;ssl=1" class="attachment-full size-full" alt="" /></a>

<p>Designing and creating a lot of her clothes and accessories herself has sprung from not finding the clothes she wanted to wear. “I felt that there was nothing that appealed to me, and the fashion that does appeal to me is often extremely expensive”, she says. “I was inspired by other people who did both fashion, hair and makeup themselves and figured that ‘that doesn’t look too difficult’. You can get away with wearing rather basic clothing if you have something more advanced and hand-made on top of that.” Inspiration, she says, often comes from smaller Instagram influencers such as Matieres Fecales who create their alien/goth/punk-vibe fashion themselves or together with other artists.</p>
<p style="text-align: center;"><em>“I want to challenge the standard mould of what is expected from artists today.”</em></p>
<p>Something that’s become an important part of her identity, both personally and artistically, is the realisation of the potentially self-expressive nature of adulthood. “As an adult I had been looking to create some sort of ‘adult style’, trying to suppress my 13-year-old self and thinking that ‘I can’t wear plateau shoes every day’. But then I got to a point where I realised that there was nothing else that I wanted to wear. Now I just try to do that all-out. If anything, that’s what I think your adult self is about, not suppressing what you really want to be doing.” While self-realisation is a central value to COBRAH, she also mentions always striving towards something that is new and original. “I want to challenge the standard mould of what is expected from artists today.”</p>
<p style="text-align: center;"><em>“I like the idea of over-the-top, maximised self-realisation”</em></p>
<p>To a significant extent, COBRAH draws from the bounce music that has evolved in tandem with the drag and ball culture since the 80s, a culture introduced to her through dancing vogue. “The more I did it the more I got to learn about the history behind that culture. The music is so good, and I like the idea of over-the-top, maximised self-realisation. The music I do is so influenced by that culture and the people who have created it.”</p>

<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-2_cover.jpg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-8"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-2_cover.jpg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-2_cover.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-2_cover.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-2_cover.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-2_cover.jpg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-2_cover.jpg?resize=400%2C600&amp;ssl=1 400w" sizes="auto, (max-width: 940px) 100vw, 940px" /></a>
<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-3.jpg?fit=1000%2C1500&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-8"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-3.jpg?fit=1000%2C1500&amp;ssl=1" class="attachment-full size-full" alt="" srcset="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-3.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-3.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-3.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-3.jpg?resize=450%2C675&amp;ssl=1 450w, https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/Press-3.jpg?resize=400%2C600&amp;ssl=1 400w" sizes="auto, (max-width: 940px) 100vw, 940px" /></a>

<p>With dance being an original inspiration to COBRAH’s current music creations, it’s also an integral part of her live performances. However, she often doesn’t choreograph. “It’s based on improvisation, with a few set elements that are synchronised and choreographed”, she says. “But most of it happens in the moment, which I think makes it feel alive and fun.”</p>
<p>When Stockholm’s new club venture Kontakt invites one of the world’s most well-known techno DJs, Nina Kraviz, to play at Berns this March, COBRAH joins the line-up. “I lived in Berlin for a short while and thought that I was going to get into techno”, she says when I ask her about her relationship to techno culture. “But I don’t really like it. When I work with new producers, I am often presented with productions that they think is very COBRAH-esque but is actually more industrial techno, which isn’t my thing at all.” Despite this, she praises the techno scene in regard to its ability to organise great clubs.</p>
<p style="text-align: center;"><em>“I think that people outside of Sweden will understand my references better.”</em></p>
<p>The initial traction from her debut single <em>IDFKA </em>was not just confined to Sweden. And being an international artist is a direction she intends to keep pursuing. “I think that people outside of Sweden will understand my references better. It’s not Swedish culture. For example, looking at what I resemble musically, like Arca or SOPHIE who makes some kind of experimental electro-pop. That is still regarded as subculture in Sweden, even though it’s big.”</p>
<p>COBRAH’s new single, <em>WET, </em>is a fierce electro track, clearly inspired by modern vogue, complete with sexually suggestive, or explicit, lyrics and playful word-painting. “I actually wrote it in Spanish at first”, she reveals. “And I flunked Spanish in high school! We started writing it in January of last year and a lot of it was done. But it didn’t work out, so we reworked it. It took a very long time. I still have that Spanish verse though and I do want to do something with it in the future.”</p>

<a href='https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/SLIP-N-SLIDE.gif?fit=512%2C512&ssl=1' title="" data-rl_title="" class="rl-gallery-link" data-rl_caption="" data-rel="lightbox-gallery-9"><img loading="lazy" decoding="async" width="512" height="512" src="https://i0.wp.com/theforumist.com/wp-content/uploads/2019/01/SLIP-N-SLIDE.gif?fit=512%2C512&amp;ssl=1" class="attachment-full size-full" alt="" /></a>

<p><em>COBRAH’s single </em>WET<em>, taken from her upcoming EP, is released on January 11<sup>th</sup> on her own independent label GAGBALL.</em></p>
<p><iframe loading="lazy" src="https://open.spotify.com/embed/track/4JncjhRUDvh84eO25bopKp" width="300" height="380" frameborder="0" allowtransparency="true" allow="encrypted-media"></iframe></p>
<p><strong>Team Credits:</strong></p>
<p>Artist <a href="https://www.facebook.com/IAMCOBRAH/" target="_blank" rel="noopener">COBRAH</a><br />
Words by <a href="https://www.instagram.com/jonkien/" target="_blank" rel="noopener">Jonas Hallén</a><br />
Photos courtesy of <a href="https://www.facebook.com/IAMCOBRAH/" target="_blank" rel="noopener">COBRAH</a></p>
<p><strong>Credits:</strong></p>
<p><a href="https://open.spotify.com/artist/1AHswQqsDNmu1xaE8KpBne?si=z_MgbbC1TDm-SfhQCEOx2g" target="_blank" rel="noopener">Spotify</a><br />
<a href="https://www.instagram.com/iamcobrah/?hl=en" target="_blank" rel="noopener">Instagram</a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">17829</post-id>	</item>
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