The human body is much like a canvas – a blank page ready to be transformed. Emotions are the metaphor of the paint that fills the canvas with its array of colors, looking beyond the superficial shell and capturing one’s true essence.

Through his instrumental experiments and personal lyrics, Simili Gum draws the contours of a new form of French pop. We teamed up with a team of creatives in his hometown Paris to capture the spirit of his unique universe.