Through his instrumental experiments and personal lyrics, Simili Gum draws the contours of a new form of French pop. We teamed up with a team of creatives in his hometown Paris to capture the spirit of his unique universe.
The first stop is a colorful vibrant and beautiful place on the coast filled with new sensations and flavors to fulfill the forever explorer and hunger for inspiration and something new. Join the ride and let’s go to a distant place.
Shine bright like a diamond.
A picture is a poem without words