The beauty of imperfections inspires the concept of this story, by dissecting the idea of perfection and the societal pressure that we experience today, and also to underline the importance of the actual journey rather than the end result, in the context of success vs. failure – it is a time of sharing and being loved. Enjoy and cherish every moment to come.

It’s a new winter day and the sun is struggling to reach its height over the horizon to bring its far-distant appearance to spread light and life to the north. Absorb each ray of this light and let it shine through, to light up the world around you after sunset.

At the end of the deepest dimensions of the universe, there is space, time, and mystery of the unknown, and the unreachable. The darkness and its enigmatical power are your directions to follow and join to succeed on this journey through your universe. Let the force be with you and don’t look back.

Catch the bright moments in your day and spread your light into your surrounding with that chic sensibility along with the minimal confident look that is just the perfect choice for you today.

Through his instrumental experiments and personal lyrics, Simili Gum draws the contours of a new form of French pop. We teamed up with a team of creatives in his hometown Paris to capture the spirit of his unique universe.


Since The Forumist magazine will be available in selected stores in Paris and the fashion week is approaching, We directed our radar on what makes this city the fashion capital of the world. This story is inspired by the Parisian street merchandiser and the way they bring color and inspiration into the daily urban style and one of many ingredients that make this city the most unique place in the world.