At the end of the deepest dimensions of the universe, there is space, time, and mystery of the unknown, and the unreachable. The darkness and its enigmatical power are your directions to follow and join to succeed on this journey through your universe. Let the force be with you and don’t look back.

Catch the bright moments in your day and spread your light into your surrounding with that chic sensibility along with the minimal confident look that is just the perfect choice for you today.

Through his instrumental experiments and personal lyrics, Simili Gum draws the contours of a new form of French pop. We teamed up with a team of creatives in his hometown Paris to capture the spirit of his unique universe.


Since The Forumist magazine will be available in selected stores in Paris and the fashion week is approaching, We directed our radar on what makes this city the fashion capital of the world. This story is inspired by the Parisian street merchandiser and the way they bring color and inspiration into the daily urban style and one of many ingredients that make this city the most unique place in the world.

A magical moment absorbing your being into a place where nothing else matters and you are weightlessly floating. The heat of the sun and that drip of water finding its way through your hair to the top of your lips seducing you with the taste of the endless ocean with all its greatness watching and calling you.