Anders Arsenius had over 20 years of experience in the fashion business when he decided to start his own label. One thing was clear from the start: this was not supposed to be an ordinary fashion brand, working with seasonal collections and global trends.

Leading up to Berlin based fashion label UY’s third anniversary UY ZONƎ, co-founder Idan Gilony, along with his partner Fanny Lawaetz, asked analog photographer Bobby Collins to once again photograph another celebration of the existence of UY.