In many ways, elevation is the essence of Japanese culture. It’s about reaching a higher ground with grace and modesty in every aspect of life. A quest for something far from the expected – just as Asahi and Forma symbolize.

With voluptuous layers of tulle, extravagant gathers, and delicate lace challenging the norm, a modern femininity of strength and identity is born.

In our increasingly urgent search for ways to live sustainably, we can learn much from the past to reorient our attitudes towards the Earth’s resources and help secure our future.

Let’s welcome the light this winter and brighten our spirits and senses. It’s time to embrace a more playful and colorful approach to life during the dark season. After all, the start of a new year calls for a spark of joy, creativity, and optimism.

A fusion of Kabuki-inspired shapes and cyberpunk aesthetics. The result is elevated, modern, and bold. Striking contrasts redefine boundaries, creating something entirely new. This series sets the tone for the year ahead, embodying the spirit of innovation and elevation.

It’s a time to recharge, embrace new influences, and prepare for the year ahead with renewed energy and determination to achieve unfulfilled goals. In our latest story, we travel to the wonders of Tokyo—a city of lights and endless urban rhythm that embodies evolution and elevation in every aspect of daily life. Let’s dream of the perfect start to a bright and promising new year together.

This festive season, redefine elegance with a daring mix of styles, materials, and textures. From timeless classics to bold combinations, let your creativity shine. Celebrate with confidence, spreading joy and charm through your unique, imaginative expression, in a season filled with sparkling lights, heartfelt gatherings, and endless opportunities to make you a shining star of every occasion to come.

As the mysterious and magical spirit of winter takes hold, the cold winds from the north awaken a world of imagination, blending reality with the enchantment of fairy tales. Enjoy our latest story that captures the wonder and magic of the season and the times to come.