Since 2018, the Brooklyn-based collective MSCHF have been subverting the art system with outrageous projects. Far from being merely pranks, their ‘drops’ challenge our preconceptions of creativity.

In many ways, elevation is the essence of Japanese culture. It’s about reaching a higher ground with grace and modesty in every aspect of life. A quest for something far from the expected – just as Asahi and Forma symbolize.

With voluptuous layers of tulle, extravagant gathers, and delicate lace challenging the norm, a modern femininity of strength and identity is born.

In our increasingly urgent search for ways to live sustainably, we can learn much from the past to reorient our attitudes towards the Earth’s resources and help secure our future.

Let’s welcome the light this winter and brighten our spirits and senses. It’s time to embrace a more playful and colorful approach to life during the dark season. After all, the start of a new year calls for a spark of joy, creativity, and optimism.