Catch the bright moments in your day and spread your light into your surrounding with that chic sensibility along with the minimal confident look that is just the perfect choice for you today.

This series of images aims to take a new look at the intimate relationship between the world of fashion and typography, considered two antinomic disciplines, in contradiction in their natures, origins, and formats – and yet which can form a whole.

Through his instrumental experiments and personal lyrics, Simili Gum draws the contours of a new form of French pop. We teamed up with a team of creatives in his hometown Paris to capture the spirit of his unique universe.


Since The Forumist magazine will be available in selected stores in Paris and the fashion week is approaching, We directed our radar on what makes this city the fashion capital of the world. This story is inspired by the Parisian street merchandiser and the way they bring color and inspiration into the daily urban style and one of many ingredients that make this city the most unique place in the world.

A magical moment absorbing your being into a place where nothing else matters and you are weightlessly floating. The heat of the sun and that drip of water finding its way through your hair to the top of your lips seducing you with the taste of the endless ocean with all its greatness watching and calling you.

These designers show their smarts in terms of sustainability by making treasures from found objects and creativity, a reminder that beauty is everywhere to be seen and there are no rules.

The first stop is a colorful vibrant and beautiful place on the coast filled with new sensations and flavors to fulfill the forever explorer and hunger for inspiration and something new. Join the ride and let’s go to a distant place.