Take the elevator and use the door to your right…
An evening in a hotel room is captured with a not so subtle mushroom presence. A throwback to a moment where perhaps someone or something was trying to tell us something. Maybe now there’s still hope.

Psych rock royalty Joakim Åhlund is the frontman and mastermind of Sweden’s sonical cosmonauts Les Big Byrd, back with a new album “Eternal Light Brigade”

Through his instrumental experiments and personal lyrics, Simili Gum draws the contours of a new form of French pop. We teamed up with a team of creatives in his hometown Paris to capture the spirit of his unique universe.


In a transformative creative landscape, unexpected collaborations pave the way for a new approach to craftsmanship. A recent crossover between jewellers In Gold We Trust and tech brand NUDIENT exemplifies this ongoing paradigm shift.

Modern society’s instinct to consume is making too many demands of the Earth’s finite resources. The fashion world has made it all too tempting to buy the new thing, but we need to change our habits and liberate ourselves from the endless cycle of consumption.

We are proud to present the recipients of our New Talent Award. Ten award winners have been chosen, all of whom have graduated from one of the top two fashion design schools in Sweden – Beckmans College of Design and The Swedish School of Textiles.