Team Credits:
Photography by Jules Le Van Nhuong
Light assistant by Soraya Sanini
Styling by Coppelia Mandin
Makeup & Hair by Joel Phillips
Talent Jade Nguyen

Fashion Credits:
All Items are vintage from Spaghetti archives.

1, 2 & 8) Robe « Cherry » by Dolce Gabbana F/W 1996. Ballerinas by Repetto
3 & 6,7) Cape & Swimsuit by Christian Dior par Galliano. Tights by Wolford. Pumps by Prada
4 & 9) Skirt by Nina Ricci. Tights by Wolford. Ring by Jean Paul Gaultier x La Manso. Pumps by Prada
5) Bustier by Mugler. Pants by Dior. Ankle boots by Prada

Team Credits

Photography & production by Melodie Roux-Dufort
Styling by Alexandra Conti
Hair & Makeup by Mathilde Moncamp
Model: Laetitia at Makers

Fashion Credits

1 ) Dress by RUS. Bracelet by Marc Deloche. Earrings by Sarah Madeleine Bru. Shoes by Material
3) Top by Maison Rabi Kayrouz. Pantalon by Material. Shoes by Jonak
4) Ring by Marc Deloche
6 & 7) Top and skirt by Material. Bags by Aesther Ekme. Socks vintage. Shoes by Nomasei. Earrings by Jade Venturi
8 & 10) Top and Jeans by Material. Eaarings by Jade Venturi
9) Dress by Maison Rabi Kayrouz. Bracelet and Earrings by Jade Venturi. Shoes by Material
11) Top and Skirt by Victoria/Thomas. Bracelet and earrings by Jade Venturi

Team Credits:

Photography by Tomaharu Kotsuji
Styling by Yuki Tsuchida
Hair by Motoharu Iwaizumi
Makeup by Kotoe Saito

Fashion Credits:

1) Shirt by doublet
2) Jacket by UNDERCOVER. Dress by Lautashi
3) Jacket by UNDERCOVER. Dress by Lautashi. Shoes by FETICO. Tights by MUSIC LEGE
4) Fur Jacket by HAENGNAE. Knit dress by Queen&Jack. Shoes by Y/PROJECT. Tights by Platino
5) Coat by KANAKO SAKAI. Skirt by HAENGNAE. Tie by RequaL≡. Shoes stylist’s own
6) Dress by HARUNOBUMURATA. Bodysuit by SOMARTA
7) Dress by CFCL. Tie by doublet
8) Dress by JACQUEMUS
9) Coat by RequaL≡. Pants by doublet. Shoes stylist’s own
10) Dress & bra by FETICO
11) Fur Jacket by HAENGNAE. Knit dress by Queen&Jack. Shoes by Y/PROJECT. Tights by Platino
12) Jacket by RequaL≡

Team Credits:

Photography by Shotaro Yamagoe
Styling by Yuna Kume
Hair by Satomi Suzuki
Make-up by ANNA
Model Zuza & Zofia

Fashion Credits:

1) (top & bottom) Zuza wears a dress by curios. Vest & cap by Stockholm Surfboard Club. Shoes & socks are stylists own
Zofie wears vest & cap by Stockholm Surfboard Club. Dress, shoes & socks are stylists own.
2) Zuza wears dress by Palm Angels. Necklace by KNOWHOW. Pumps and socks are stylists own
Zofie wears shirt by A.P.C. Skirt by GANNI. Necklace by BONEE. Top, shoes & socks are stylists own
3) Zuza wears a dress by GANNI
Zofie wears a dress by GANNI. Necklace stylists own
4) Earrings by BONEE
5) Zuza wears a dress by curios
Zofie wears a dress thats stylists own.
6) Zuza wears a dress by Palm and Angels. Necklace by KNOWHOW. Pumps and socks stylists own
Zofie wears a skirt by A.P.C. Skirt by GANNI. Necklace by BONEE. Top, shoes & socks stylists own
8) (bottom) Zuza wears dress by Palm Angels. Necklace by KNOWHOW. Pumps and socks are stylists own
Zofie wears shirt by A.P.C. Skirt by GANNI. Necklace by BONEE. Top, shoes & socks are stylists own
9) Zuza wears dress by curios. Vest by Stockholm Surfboard Club. Shoes & socks are stylists own
10) Zuza wears dress by curios.
Zofie wears dress thats stylists own
11) Zuza wears dress by curios. Vest & cap by Stockholm Surfboard Club. shoes & socks are stylists own
Zofie wears vest & cap by Stockholm Surfboard Club. Dress, shoes & socks are stylists own

Team Credits:

Art Director & Photography by Xanthe Hutchinson
Styling by Bethani Gowland
Make up & Hair by Ashley Jordon Jones
Model Alex Brogan with Boss Model Management

Special Thanks to Katie Ward

Fashion Credits:

1) Bralet by Liwen Liang. Skirt by Acne Studios. Boots by Aldo. Gloves by The Costume Department
2) Dress by Liwen Liang. Boots by Aldo
3) Dress by Amy Lynn. Boots by Azela Wang
4) Hat by Benjamin Paul. Dress & gloves by Wolf & Badger. Green boots by Balenciaga
5) Denim corset by MPAZ studio. Gloves by The Costume Department. Trousers by ACNE studios. Shoes by Prada
6&7) Boots by Jeffrey Campbell. Underwear by Asos. Top by Poster Girl. Earrings by Amor Bernabe
8) Hat by Benjamin Paul. Dress & gloves by Wolf & Badger. Green boots by Balenciaga
9) Thong by Asos
10) Dress by Liwen Liang. Boots by Aldo
11) Top by Poster Girl. Tights by Asos. Shoes by Azela Wang
12 & 13) Corset by Poster Girl. Shoes by Prada. Gloves by KJ Beckett. Stockings by The Costume Department
14) Dress by Amy Lynn. Boots by Azela Wang

Team Credits

Photography by Sven Barucha
Styling by Sarah Heidelberger Guzmán
Makeup by Nicole Livaja
Hair by Claudine Németh
Model Jacqueline Rueß

Fashion Credits

1 & 2) Shoes by Ganni. Body by Wolford
3) Shirt by Loewe. Pants by Zara. Shoes by Manolo Blahnik
4) Ketchup top by stylist Sarah Heidelberger Guzmán
5) Tights by Falke. Shoes by Aeyde. Bag by Zara. Blazer Jacquemus
7) Blazer by Balmain. Tights by Versace. Shoes by Manolo Blahnik
8) Top by Less Lunes. Earrings vintage
10) Shirt by Loewe. Pants by Zara. Shoes by Manolo Blahnik
11) Blazer by Jacquemus
12) Tights by Versace. Shoes by Manolo Blahnik
13) Shoes by Ganni. Body by Wolford
14) Tights by Falke. Shoes by Aeyde. Bag by Zara. Blazer Jacquemus
16) Blazer by Balmain. Tights by Versace. Shoes by Manolo Blahnik
17) Ketchup top by stylist Sarah Heidelberger Guzmán  

Team Credits:

Photography by Maxime Coué
Styling by Maud Dupuy
Makeup by Laurie Moreau
Hair by Alexis Mercier
Lighting by Viktor Podčacha
Model Maneesha

Fashion Credits:

1&2) Dress as top by JUANA MARTÍN. Fake-fur skirt by Jarel Zhang. Mini skirt by Solène Lescouët. Boots by Vivienne Westwood from ESCO
3) Jacket by Comme Des Garçons – AW2013 from Passage Archives. Top by Vintage Issey Miyake. Jewels stylist’s own
5) Headpiece as a top by Céline Shen. Shorts by The Unissen. Bra by Tribal Hotel. Shirt as a belt by EENK. Shorts by Theunissen. Dress as a skirt by R.I.E.. Boxing shoes by Barbara Bui from ESCO
6) Jacket by Comme Des Garçons – AW2013 from Passage Archives. Top by Vintage Issey Miyake. Jewels stylist’s own
7) T-Shirt by Jean Paul Gaultier from ESCO. Top by Christian Dior, Belt by Yves Saint Laurent, Trousers by EENK. Skirt by Jarel Zhang
8) Headpiece as a top by Céline Shen. Shorts by The Unissen. Bra by Tribal Hotel. Shirt as a belt by EENK. Shorts by Theunissen. Dress as a skirt by R.I.E.. Boxing shoes by Barbara Bui from ESCO
9) Jacket by Comme Des Garçons – AW2013 from Passage Archives. Top by Vintage Issey Miyake. Jewels stylist’s own
11) T-Shirt by Jean Paul Gaultier from ESCO. Top by Christian Dior, Belt by Yves Saint Laurent, Trousers by EENK. Skirt by Jarel Zhang
13) Top by Peng Tai. Knitted sleeves by Tribal Hotel. Necklace by Chanel. Earrings by Rochas.
25) Blazer by RuiRui Deng. Top by Jan Jan Van Essche. Sleeves as headpiece by Tribal Hotel. Pants by Peng Tai. Belt and shoes stylist’s own vintage from Paris.
14) Body by Jacquemus. Shirt by Ayten Alkhayat. Bra by Peng Tai. Skirt by EENK. Necklace, cowboy boots and socks are stylist’s own vintage from travels
16) Dress by Kenzo from ESCO. Long Sleeve by Jean Paul Gaultier from IRREGULAR. Top by JUANA MARTÍN. Head scarf stylist’s own vintage from Greece.
17) Body by Jacquemus. Shirt by Ayten Alkhayat. Bra by Peng Tai. Skirt by EENK. Necklace, cowboy boots and socks are stylist’s own vintage from travels
19) Dress as top by JUANA MARTÍN. Fake-fur skirt by Jarel Zhang. Mini skirt by Solène Lescouët. Boots by Vivienne Westwood from ESCO
21) Body by Jacquemus. Shirt by Ayten Alkhayat. Bra by Peng Tai. Skirt by EENK. Necklace, cowboy boots and socks are stylist’s own vintage from travels
23) Top by Peng Tai. Knitted sleeves by Tribal Hotel. Necklace by Chanel from IRREGULAR. Earrings by Rochas from IRREGULAR .
25) Blazer by RuiRui Deng. Top by Jan Jan Van Essche. Sleeves as headpiece by Tribal Hotel. Pants by Peng Tai. Belt and shoes stylist’s own vintage from Paris.

It took the world coming to a halt for Aino Jawo and Caroline Hjelt to slow down. Since 2009 the best friends have been known as Icona Pop. In 2012 the release of the breakthrough hit ‘I Love It’ would mean nothing would ever be the same. The anthem changed both the trajectory of pop music and their own careers, leaving little room for a personal life.

But as America was shutting down the country’s borders in 2020 they packed their bags in a hurry. Thinking the visit would only last for a month they left their house in Los Angeles for Sweden. As the pandemic hit, the new album had already begun to take shape, but back in Sweden Icona Pop found themselves back in the studio they first recorded in. This is when the previous decade really started to sink in – those years had been a whirlwind of work and touring, with no room for vacations let alone processing it all.

“Before that, we had at most two weeks of vacation here and there. We travelled constantly. During the year when ‘I Love It’ was released we had 320 flight days. So, when we couldn’t tour anymore, all these existential questions came up. ‘Who are we without this?’ You realize you’re addicted to the highs of this lifestyle. When everything was quiet and calm, we finally had the time to talk”, Hjelt remembers. “It’s not often we sit down and talk about stuff on that very deep level,” Jawo adds. “A lot has happened during the touring years, but we haven’t had the time to deal with it. Writing this album was like being in therapy.”

Icona Pop had been trying to write a new album, the follow-up to their 2013 debut This Is…Icona Pop, but the opportunity to write a complete body of work only came about in 2020. During the intervening years they even scrapped a whole album, deciding it was not good enough. Reflecting during the pandemic on their decade-long career resulted in the album Club Romantech – their clubbiest but also most emotionally honest music yet. Amid the production of the album the two of them found out they were each pregnant, something that would make its own mark on the process. These years became truly transitive for the duo, who had to realign their roles as creators.

“We didn’t feel like it was time to call it quits” says Hjelt. “Instead, our vision was clearer and stronger than ever. You would think that we could have used this time for rest, but no.” She laughs self-deprecatingly. “This creative force completely took over,” Jawo explains. “We wrote the record super-hormonal and with no filter. It was very beautiful. Sometimes we came into the studio and just cried. There was a lot happening, both in our bodies and minds. The process felt very naked. We started seeing things differently and went from always putting ourselves first to having to prioritize someone else. In turn that has made us let go of the pressure, and that’s why we were able to create our best music yet.

Even though they were pregnant, Jawo and Hjelt were determined to keep working on the album, not only for their art but also to prove it could be done. This is not surprising, as the duo are known to make bold statements against sexism in the music industry. Being mothers, they claim, has even made them more efficient in their work and made them re-evaluate their work-life balance.

“Having a kid is the best thing that has happened to me, and we got to share that with our best friend”, Hjelt says. Jawo agrees and adds: “It feels very cool being a woman, having a child and still getting to do this. Other artists have thanked us for being so open and have said it has made the idea of having kids while still working in music seem more doable.” It was different in the past, Hjelt says: “Ten years ago, artists would disappear and then come back with a six-pack and you didn’t talk about it.”

Icona Pop was quickly placed in the pop genre after their debut, as radio stations had a hard time fitting their music into a box. With their love for electronica and dance music, pop is not a label they have ever felt at home.

“This time we decided there were no rules, and the music kept getting more clubby because we dreamt about being able to tour again. We let go of the classic format of a pop song. But we are still suckers for good pop melodies. It’s quite funny that we wrote our clubbiest album during the quietest time of our lives”, says Hjelt. “And while being heavily pregnant, adds Jawo. “The categories of genres are starting to be erased, so it’s an interesting time for creating music.”

As if all these life changes weren’t enough, Icona Pop decided it was time to start their own record label. A decision that was easy to make after the transitive period crossed over into their most grounded selves.

“This is truly a different time for us, where all the planning and decisions are made by us. After this many years in the industry we feel that we are ready, now that we have tried the major labels as well as the indie ones. But we still collaborate with other record labels – you’re never stronger than your team. In the future we would like to sign other artists and producers,” says Hjelt.

Having stayed together for 14 years, they reflect on how they have been able to stay by each other’s side. “The basis has always been our friendship and our passion. If that isn’t there one day, there will be no band. But we are stronger than ever now, and that is pretty cool. I’m so glad I didn’t have to do all this by myself, but there is also no one else I could have done it with” says Hjelt.

“We are two very different people, we complete each other,” says Jawo. “Our differences could be a problem, but in our case it has worked out beautifully. Caroline is more of a creative chaos, she can do a million things at once.” Hjelt agrees: “Aino is more thoughtful, she has a tendency to fixate on one thing at a time. It’s a good combo and we have learned from each other. Now we are like a married couple and can read each other very easily.”

They are eager to set up a second home in the US, but it is still undecided where Icona Pop will end up. Although one thing is clear, wherever that may be, that Aino Jawo and Caroline Hjelt will be there together. The duo promises we won’t have to wait another ten years for the next album. With a new-found excitement, the best is still ahead of Icona Pop.

Talents: Icona Pop
Caroline Hjelt & Aino Neneh Jawo

Team Credits:

Photography by Pelle Lannefors
Styling by Amanda Hörlin
Words by Emma Thimgren
Hair stylist: Sofia Geideby
Hair assistant: Freja Östman
Make-up artist: Jasmine Lundmark
Make-up assistant: Tereza Luyirika

Fashion Credits:
1) Caroline wears top by Humana Second Hand. Skirt by Stand Studio. Boots by Steve Madden. Earrings by Freya Douglas Ferguson;
Aino wears coat by Deadwood. Top by Khéla. Skirt by Stand Studio. Ring by Agoston Balazs. Necklace stylist’s own
3) Aino wears top by Stand Studio. Skirt by Deadwood. Stockings by Swedish Stockings. Necklace by Freya Douglas Ferguson
5) Caroline wears top by A. Roege Hove. Pants by Christiana Hadjipapa. Shoes by Stand Studio. Rings by Horisaki and Matilda Little. Earrings by Mara Peralta
6) Caroline wears dress by Hodakova. Boots by Stand Studio.Earrings by Freya Douglas Ferguson
7) Caroline and Aino both wear Tasha Goodhew;
Caroline wears earrings by Freya Douglas Ferguson;
Aino wears rings by Murky
9) Caroline wears dress by Keta Gutmane. Jeans by Diesel
10) Caroline wears blazer and skirt by Adnym Atelier. Lace top by Soda Lingerie. Rings by Matilda Little
11) Aino wears dress by Deadwood. Shoes by Filippa K. Earrings by All Blues
12) Aino wears leather jacket by Deadwood. Lace top by Soda Lingerie. Trousers by Khéla. Shoes by Stand Studio. Ring by Agoston Balazs
13) Aino wears body by Christiana Hadjipapa. Maxi skirt by Deadwood
14) Caroline wears dress by Hodakova. Boots by Stand Studio. Earrings by Freya Douglas Ferguson
15) Aino wears body by Christiana Hadjipapa. Maxi skirt by Deadwood

Talent: Claude-Emmanuelle Gajan-Maull

Team Credits:

Photography by Mathilde Steullet
Styling by Jules Devaux
Make-up by Marie Baillon
Hair by Barthélémy Joris
Nails by Cécilia Abbas
Model Claude-Emmanuelle Gajan-Maull

Fashion Credits:

1 & 2) Dress by Jean Paul Gaultier. Earrings and ring by Saboteur. Necklace by Helen Zubeldia
3) Dress by Sankuanz. Shoes by Vautrait. Necklace and ring by HELENE ZUBELDIA. Earrings by Saboteur. Suitcase by Rimowa
4) Jacket by Jeanne Friot
5) Dress by Buthiaux. Earrings by Vann
6) Top and skirt by BOTTER. Shoes by Vautrait
7) Dress by American Vintage. Shoes by Balenciaga
8) Top, skirt, and boots by Jeanne Friot. Nails silver by Transe Paris. Rings by Rigido
9)Dress by CLCF. Earrings by Giambattista Valli. Sunglasses by Alexandre De Paris
10)Dress and shoes by Balenciaga. Earrings by HELENE ZUBELDIA

Team Credits:

Photography by Monica Menez
Styling by Sanne Roesch
Make-up artist: Sabine Nania
Model: Camila Amarate
Photo assistant: Sandra Heinze

Fashion Credits:

1) Cape by Galen Guld. Jeans culotte by The Attico. Shoes by Galen Guld
2) Nose clip and bra by Luise Zücker
3) Swimsuit by Dolce & Gabbana. Trousers by Neo Noir
4) Bra and nose clip by Luise Zücker. Leather dress vintage
5) Top and trousers by Keta Gutmane. Headpiece by Luise Zücker. Shoes stylist own. Visor stylist own
6) Jacket by Keta Gutmane. Body by Mugler. Boots Vintage
7) Dress by Keta Gutmane
8) Dress by Liquorish. Headpiece and nose clip by Luise Zücker
9) Body by Keta Gutmane. Trousers by Galen Guld
10) Jacket by Keta Gutmane. Body by Mugler. Boots Vintage
11) Top and trousers by Keta Gutmane. Headpiece by Luise Zücker. Shoes stylist own. Visor stylist own
12) Cape by Galen Guld. Jeans culotte by The Attico. Shoes by Galen Guld
13) Dress by Thierry Mugler x H&M
14) Top by Keta Gutmane. Skirt by Jean Paul Gaultier vintage. Boots Vintage