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     Pejman Birounvand

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Latest Articles

  • MONOCHROME GRACE
    Working within a restrained monochrome palette, the story examines a considered approach to dress defined by control and clarity. Pearl and ash operate as material references rather than symbols, informing a tactile reading of surface and silhouette. The result is a composed vision of femininity: self-possessed, deliberate, and resolutely modern.
  • In the Mood for Love
    As the new year begins, we pause to reflect on love, purpose, and what truly matters. It’s a moment to release old patterns, embrace new chapters, and follow what feels honest and alive. Love becomes a compass, guiding us toward passion, presence, and meaningful change. Let’s embrace this and start the new year filled with love and joy.
  • Catch The Train
    With its composed silhouettes and tactile elegance, here structure was softened through texture, and intention mattered more than excess. Defined tailoring infused with ease and subtle sensuality, echoing the focus on modern femininity and control. Looking ahead, the story gently gestures, mirroring the runways’ early shift toward fluidity and adaptability.
  • TENDER HELL
    Life is a constant transition, a journey of learning and refining ourselves through the knowledge we gather. It leads us into the unknown, while at the same time guiding the choices we make. As we approach the end of the year, a perfect moment for reflection, here is a fairytale-like story to offer a little inspiration. Featuring: Wilma Vidal Lidén.
  • Material Semiotics
    Soft tailoring meets artistic deconstruction, with elongated silhouettes, layered shirting, and fine footwear hinting at the season’s shift toward “intellectual ease.” Crumpled, paper-like outerwear reflects SS26’s focus on eco-expressive textured garments that appear fragile yet sculptural. Together, these pieces embody the mood of the season: experimental, material-driven, and fluid in its approach to masculinity.

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