Through his instrumental experiments and personal lyrics, Simili Gum draws the contours of a new form of French pop. We teamed up with a team of creatives in his hometown Paris to capture the spirit of his unique universe.


 A distortion of conventional sights creates surreal shapes and theatrical expressions. Continuous movement evolves into deceptive visuals and the perception of a dream

When life is moving, step up. Our new Mexican street-cast talent show you how to do it in designer pieces that make it clear to the world which way you’re headed